China home to over 1 billion users of short video platforms

Swiping the phone for some entertaining videos has become a regular practise for people while riding the subway, waiting for buses, taking a little break, or preparing to sleep.Information Guide Nigeria

According to the China Internet Network Information Center’s estimate on China’s internet development, China will have over 1.07 billion internet users by December 2022, with 1.01 billion using short video platforms.

Experts think that as short films permeate livestream, e-commerce, education, tourism, and other industries, appropriate applications and platforms will become a part of everyday life for everyone.

Ajun is a content creator on Douyin, the Chinese version of TikTok. A video in which a young man with tanned complexion cooks a few pieces of tofu earned over 2 million likes on Douyin and was chosen as an official highlight moment of the platform for 2022. Many viewers submitted comments expressing their admiration.

Ajun is only one of many content creators on Chinese short video platforms, where farmers document their rural lives, doctors popularise health suggestions, and visitors share lovely moments from their travels. All users have the opportunity to present themselves on these sites.

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Firefighters in Hutubi county, Changji Hui autonomous prefecture, northwest China’s Xinjiang Uygur autonomous region, give fire safety recommendations via livestreaming. (Photo by Tao Weiming/People’s Daily Online)

According to experts, the increasingly enhanced material on short video platforms has increased user base and user loyalty, becoming a major source of growth in traffic and time spent by users on short videos.

The making of short videos is simple, adaptable, and enjoyable. As a result, short videos are popular among internet users, and an increasing number of people are entering this profession.

Uyinga is a Gen-Z girl who uses short video platforms to share the lifestyle of herdsmen in her birthplace of Xilingol league in north China’s Inner Mongolia autonomous territory. She has over 2 million followers and her videos have been seen over 400 million times since she graduated from university. She has also assisted herdsmen in the Xilingol league in selling more than 10 million yuan ($1.45 million) of local agricultural products.NYSC Portal

In Xishanping village, Beibei district, southwest China’s Chongqing municipality, a farmer sells watermelons on a short video platform. (Photo by Qin Tingfu/People’s Daily Online)

Another young woman from central China’s Hubei province is using short video platforms to develop the market for lotus root items from her community; 58-year-old inheritor of intangible cultural heritage He Qing has many young followers on short video platforms who are interested in the ancient Chinese filigree inlay art; a woman graduated from Tsinghua University, one of China’s top higher education institutions, shares books via livestreaming and recommends to followers tabletop games and toys that help build better family relations.

As short video platforms rapidly enter the e-commerce sector, a new model that blends videos and e-commerce has had a significant impact on people’s consuming behaviour.

Experts feel that the enormous user base of short video platforms is fostering a massive business. Short videos are an important marketing channel and commercial carrier. They are an efficient method of doing e-commerce transactions.

In addition, a new generation of short film artists focusing on knowledge sharing is emerging. More and more advanced technology are being presented to and comprehended by the general populace.

Douyin has reportedly created a popular science short video series in which researchers, scientific organizations, cultural celebrities, and influencers are encouraged to provide authoritative knowledge for adolescents through experiments, animation, and live-action scenarios.

Short video platforms are increasingly providing a forum for professionals and researchers to communicate their perspectives. Sun Wu, a scientific popularisation influencer, told People’s Daily that short films have transitioned from one-way explanation to two-way engagement, resulting in higher audience loyalty and greater content vitality.JAMB Result

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