In today’s world where almost everyone can easily access the internet, it is important for you as an entrepreneur to own a business or corporate website of your own as most people would rather prefer to get on the internet to find information about a particular product rather than go to the stores.
Checking for information about a product or service on the internet will tremendously save time and energy. For this reason, corporate websites are a necessity for small scale businesses.
For small scale businesses which lacks the needed popularity, a corporate website allows a prospective customer to make research about the your organization, compare the products you have on offer with other available products so as to reach a perfect decision on which of the product to go with. A corporate website also offers you the platform to publicize the unique selling points (USP) of your products.
Considering a 2016 report from Nigerian Communications Commission (NCC), the population of internet users in Nigeria stands at 93,591,174.
This implies that internet penetration in Nigeria stands at 50.1 percent. The statistic shows that the internet is a great and effective avenue for small businesses seeking patronage and publicity, most especially the small and medium scale businesses.
There is a great need for small business owners to have a website so as to keep being competitive. A web presence also helps to enhance the image of your organization and also helps you to know what your customers wants from you through customer feedbacks.
Since corporate websites usually detail your background, your level of experience and every other necessary credentials, it gives you the needed credibility and also increases the level of confidence your prospective customers have in you.
In Nigeria, a lot of small scale business lack’s a corporate website, this is one reason why it is only a few of the small scale organizations that are able to break out into the larger scene.
Most small scale businesses without a corporate website lack the needed popularity, they fail when competition sets in, even when their products or services are of top quality.
Small scale businesses that have no online representation hardly gains the trust of prospective customers because they are not able to interact with the business owners when they need to get information.
They are also likely to lose out on investors and sponsors as they are not readily accessible. Generally, a business or corporate website is very essential to the growth and success of small scale businesses.
The following are reasons why owning a corporate website is very important for the growth, expansion and popularity of your small scale business:
1. Very wide outreach
Your business or organization can’t be everywhere, you can’t be everywhere your consumers and prospective customers are, but with the internet, being everywhere has been made very easy.
Information about your products or services which should be on your website can be easily accessed from anywhere in the world.
With a corporate website, new customers can easily locate you. This is possible due to the wide outreach of the internet.
By owning a corporate website, one of the immense advantages of the internet has been successfully exploited to aid the growth and popularity of your small scale business.
2. Enhances credibility
A lot of prospective customers will likely consider patronizing you due to what they have seen on your corporate website.
All the informations and customer feedbacks available on your corporate website would help to enhance your credibility and further build a better image for your small scale business.
But without a website, prospective customers won’t even consider you. No one would like to part with his or her money for products or services they virtually know nothing about.
3. Increases income
Since corporate websites have the capacity to inform more prospective customers about the availability of your products and services, there is a likelihood that your sales are increased since your website carefully does the job of enticing prospective customers.
Customers are also likely to patronize you since they believe you are readily available to handle every complaints or criticism.
4. Cost effective
Getting a corporate website for your small scale business is relatively cheap compared to the great benefits attached.
A corporate website for your small scale business can be designed for almost the same cost as a newspaper advert and most importantly, it boast’s of a larger audience. This is why it is a cost effective method of promoting your small scale business.
5. Easily accessible
Having a corporate website means that every information which a prospective customer needs to know about your product or services before making a purchase is readily available and easy to access via your website. Also, prospective investors and partners can also get every data they need.
This will enable them know the strength of your business before making any proposal. Also, most corporate websites are usually mobile friendly, therefore every information about your outfit, product information, promotions and new products can be easily accessed with a smartphone from anywhere around the world.
Unlike a poster, billboard or a sign post which is permanently fixed and can’t be changed once written, a corporate website can be changed or updated easily.
There is no limit to the amount of update that can be done on your business website. This is another reason why corporate websites are very necessary for small scale businesses.
7. Better customer service
Having a corporate website is very important because it improves your relationship with your customers. It allows you make better modifications and improvements on your products or services, using the customer feedbacks on your website.
The corporate website for your small scale business can also be employed as a tool for advertising your products or services to a wide range of target audience.
9. Social media marketing
Considering the high amount of active social media users, connecting your corporate website to these social media platforms greatly creates the required awareness for your small scale business.
A corporate website for a small scale business usually serves as a platform for learning, both to the customer and the business owner.
A corporate website does well to educate customers about the products or services on offer while the customers on the other hand educates the business owner through the customer feedback section of the website.
Their criticisms and contributions normally helps the business owner make necessary modifications and improvements.
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