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Duties of a Marketing Manager

Marketing Managers are accountable for planning, implementing, and executing the organization’s or specific business lines’ and brands’ marketing strategies. Their objective is to acquire new customers, clients, or users while retaining existing ones.

Marketing Managers oversee and advance the progress of a business, service, product, or brand. They are sometimes responsible for handling the marketing of a full product or service line. Occasionally, their tasks include the promotion of a single item. They may also manage staff workers such as marketing assistants.

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Read Also: Duties of an Account Manager

The Marketing Manager seeks to increase revenue by developing sales strategies that satisfy consumer needs, and by promoting products, services, or ideas. Information Guide Nigeria

Their day-to-day tasks include managing and organizing marketing and creative teams, as well as conducting market study efforts to disclose and promote the expansion of existing products or services. They maintain contact with media organizations and advertising firms.

Marketing managers must simultaneously be outstanding business leaders and superb marketing leaders. They are typically needed to design pricing strategies and are accountable for tight coordination with executives in determining resources and objectives. Marketing Managers provide direction to the whole marketing department, while executives rely on them for profit, efficiency, and results.

Since Marketing Managers are the backbone of their departments and the link between creative and marketing teams and their leaders, they must have exceptional communication abilities.Duties of a Marketing Manager

Read Also: Duties of an Accountant 

Duties of a Marketing Manager
Photo Source: Betterteam

Duties of a marketing manager:

  • Together with the executive team, including the marketing director or managing director, develop the marketing strategy for the business.
  • Recruiting and managing a junior marketing staff, which may comprise PR and creative specialists.
  • Conducting market and competitive research.
  • Administration of marketing programs.
  • Monitoring the effectiveness of marketing programs and communicating findings to management.
  • Negotiating with external marketing agencies. 15 Best Computer Monitors in Nigeria and their Prices
  • Writing and delivering content and social media strategy.
  • Managing the budget of the marketing department and guaranteeing a satisfactory return on investment.
  • Managing the creation and production of promotional materials including brochures and websites.
  • Managing the company’s involvement in events such as trade shows, conferences, and festivals.
  • Construct marketing programs to support specific marketing objectives across several channels and market segments, in accordance with our overall marketing strategy plan.
  • Utilizing many marketing channels and database segmentation to reach vast data sets.
  • At the proposal stage, develop marketing program business cases and provide marketing strategy proposals.
  • Evaluate the effect of marketing campaigns on the achievement of predetermined goals, including the effect on lead flow, LTV, and customer retention.
  • Propose and manage marketing research projects to acquire consumer insights in order to improve marketing strategy and communications.
  • Work in collaboration with creative teams, internal stakeholders, and external vendors and agencies.

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  • Lead the implementation of marketing campaigns from beginning to end, promoting collaboration with stakeholders and leveraging the relevant internal processes.
  • Work with other marketing teams, internal stakeholders, and external agencies and vendors.
  • Assist in the formulation of creative briefs and steer the creative direction for all advertising and public-facing communications, including print, digital, and video assets, in order to achieve objectives.
  • Throughout the customer and prospect lifecycle, conceptualize and execute multichannel campaigns, ensuring the alignment of communications and messaging across all channels.
  • Manage information and updates for external and internal touchpoints, establish budget parameters, engage in events, document corporate operations, and aid with sales.
  • Gather consumer and market knowledge to inform outreach efforts, increase customer conversion rates, and generate more qualified leads.
  • Determine the effectiveness and impact of current marketing initiatives through tracking and analysis, and then optimize based on this data.
  • Communicate with top management regarding marketing efforts, plans, and budgets, and present internal and external teams with ideas and final deliverables.
  • Creating advertising materials to boost business
  • Coordination of multiple channels of marketing
  • Managing marketing campaign budgets
  • Analyzing emerging marketing possibilities
  • Building a rapport with the media
  • Directing social media marketing techniques
  • evaluating the efficiency of marketing 10 best phones in the world 2023
    Performing diagnostics on ineffective marketing activities
  • Maintaining and improving SEO
  • Managing personnel and outside vendors
  • Addressing customer service concerns
  • Creating original promotional techniques for brand-new items
  • Employee education on marketing industry trends
  • Analysis of social media platform customer feedback
  • After reviewing advertising outcomes and reporting to superiors,
  • Marketing managers are responsible for the planned and unintended images of their employers.
  • Images may include ads in print or on film, public speaking engagements, endorsements, and printed materials.
  • Creating smart marketing initiatives to meet company objectives
  • Ensuring that strategies and messaging are aligned with business strategy, strengthen brand positioning, and are effectively delivered to targeted audiences
  • Designing and executing scalable marketing programs and campaigns that produce content that is tailored to the needs and interests of clients and prospects.
  • Supporting integrated marketing and communications across a multitude of channels and vehicles, including internal, external, PR, digital, social, and web channels, among others. NYSC Portal
  • Acting as an internal and external brand advocate and ensuring that all solutions adhere to the brand’s requirements and messaging

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  • Developing essential themes for campaigns, programs, and content syndication, including thought leadership, market research, surveys, and client success stories, through cross-team collaboration.
  • Collaborating with various stakeholders to guarantee the successful implementation of strategic marketing plans, including identifying success criteria, monitoring the efficacy of efforts, and reporting outcomes.
  • Assuring that marketing and communications initiative stick to agreed-upon schedules and managing stakeholders’ expectations
  • Keep abreast of market changes and rival strategies.
  • Determine the level, timing, and mix of consumer demand in order to increase sales.
  • Supervise a company’s marketing activities Romantic Love Message
  • Supervise marketing staff
  • Create marketing campaigns, evaluate their effectiveness, and make recommendations for future initiatives based on the outcomes.
  • Perform planning and reporting tasks
  • Establish aims and objectives
  • Plan budgets and assess expenses and costs.
  • Collaborate closely with internal or external creative teams and media buyers to develop and implement campaigns.
  • Provide progress reports to senior management
  • Putting together a pricing plan that maximizes profits and market share while taking customer satisfaction into account
  • Finding possible customers, clients, or users
  • Supporting sales Good Morning My Love Message
  • Advertising Managers help plan and build promotions.

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  • Understanding the financial side, including making budgets, spending plans, R&D budgets, return on investment (ROI), and predictions of profit and loss.
  • Knowing what the organization does and saying what it does
  • Having to do with advertising campaigns (developing and managing them)
  • Organizing events
  • Making people aware of a brand
  • Taking a look at a marketing plan and keeping it going
  • putting together and planning marketing efforts
  • Creating marketing campaigns from start to finish
    Researching the market JAMB Portal
  • Finding, learning about, and judging competitors
  • Taking care of social media, PR, and content marketing


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