Business Overview of Make Up In Nigeria
The art of producing make up is among the profitable business in Nigeria and beyond. Making up requires some techniques and processes. Note that making up is a blooming and trending market.
How Profitable Is The Make Up Business In Nigeria?
Operating a studio for making up requires some criteria and research. Most make up artists charge between N50000 and N500000 naira and this is dependent on the packaging and the reputation. Options for negotiation is also available and one can negotiate to affordable prices.
Entertainment industries, fashions and weddings are make up users. Others include formal outings, photo shoots and theatre and television. You can also offer some services and this is to general public.
Categories of make up
There are different categories of products and producers. Producers like House of Tara, Oreke and the rest are indigenous. Black Opal, Mary Kay, Clinique and other brands function inter nationally.
Other categories include:
Fragrance include perfumes, body sprays and roll on.
b. Toiletries and personal care products
This handles personal hygiene and they include soup and toilet peppers and others.
c. Skin care products
This makes the skin smooth and glowing. Moisturising cream, anti acne and the rest belong here.
d. Hair care
There are two types of hair care and they are hair treatment and care and hair extension. Hair treatment involves use of hair cream, spray and so on. Hair extension involves wigs and weave on.
Exportation of make up products
You may choose to export the products like lemon, aloe vera, honey and other natural items. Registering with large make up brands and other agencies can be of some use in exportation.
Opportunities Available In Making Up Business
Making up for TV and film and runway make up is among. Featuring for actors, TV shows, movies and stage plays are all opportunities.
Steps To Start Make Up Business In Nigeria
This is necessary if you don’t have much idea about making up and the business. You can go for some video tutorials on YouTube or otherwise.
2. Capital for make up business
You can start this business with less than N100 000 or below N100000. This money is for getting the kits for making up and you can operate as a freelance artist.
However the requirements are not too much if you are freelancing and you can get someone else. Get someone else when projects are much for one person and you may involve renting costs.
3. Get the license for your make up business
Get the license for your studio and you can do this with the appropriate registration bodies. Do the registration and proceed.
Read Also: How to start cosmetics business in Nigeria
4. Set up the make up kit
The make up kit consists of items and components for your making up. There are items for making up and they are here below:
i. Tools like tester wands, spatula, sponges, lash glue, curler and eye lash
ii. Primer for smoothing and controlling skin
iii. Skin care and this offers a skin that is flawless
iv. Lashes and eyeline (brown or black)
v. Mascara and this should be waterproof
vi. Blush and up to 15 eye shadows and this depends on the tone of the skin.
vii. Powder for selling
viii. Minimum of four liquid foundations, brush cleanser and full brush set
5. Get a business name and card for your make up business
Get a name that is suitable and unique and ensure no one else is using that name. Then get a business card and a professional can do this.
You can also get it online or even do it yourself if you know graphics. Write contact details on the card and this should be clear.
6. Location for your make up business
Get an accessible location and the place should be across major roads. This is the case unless you are a freelancer that meets clients at certain locations.
7. Set up your make up portfolio
Create a profile and this should include certain details for your making up. You can also use an album of hardcopy and this is useful offline. Get a good portfolio and note that this is part of the process of advertising.
Read Also: 15 Ways to Make Money as a Student
8. Marketing your make up products
Now every business in this 21st century needs a website and this is not so before. Advertising is now an online thing and you have to advertise online. Do not neglect the use of social media and other platforms for reaching more audience.
Instagram, Facebook and the rest have a role to play. Promote and market your make up business. You can also offer some discounts and other incentives.
Tagging of blogs, pages and ceremonial events involving make up is also a form of promotional activity. The internet is the busiest place in the world and do not neglect this in your business.
Other Tips For Your Make Up Business:
a. Get a section for your make up store
Get multiple sections and the hair extension should be part of it. Others include the toiletries, personal care and the rest.
b. Buying some make up products for your make up business
Multiple markets exist for you to purchase your products and they include Mushin and Dosunmu market. Other markets where you can purchase your products are Trade Fair and Balogun market and these are in Lagos. You can also get this from Onitsha and Enugu.
Some popular distributors exist and they include Kudi cosmetics, Dupe cosmetics and Bicu Shop. Now you can become one of the distributors and this means purchasing with much capital.
You purchase directly from the manufacturers and examples are Expression Kanekalon who are producers of hair extension. Another is Amingo.
Other Purchasing Tips For Your Make Up Business
You first locate the addresses of their offices and register with the company. There are companies that make fast products and they are Organic, Dr Miracle and others. The above companies produce hair cream, relaxers and many hair categories.
Another group of companies are Noble, Amingo, Chocolate, Supreme and Expression. You get products like wigs, attachment and weave on.
Also some of the companies engage in local production and they are : Topklass, Metasoul, Ozore and others. Majority of these companies being products and this is closer to your doorsteps.
Take note that you deal only with genuine companies and avoid companies that are fake.
Read Also: How To Start Modeling In Nigeria
The make up business in Nigeria requires some methods and is a profitable venture. You can decide to export and market other countries or sell indigenously. Both of them remains profitable.
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