Here in this post, we are going to give you a detailed analysis of the steps to start to start a viewing centre in Nigeria.
An Overview of Viewing Centre Business in Nigeria
A viewing centre in Nigeria is fast becoming a profitable venture nowadays in Nigeria due to the many sports lovers, and for the fact that the only stations that show our favourite football clubs are the cable TV stations and yet not very many have the luxury of getting a cable decoder for themselves so they result to going to football viewing centres, in order to view these matches and cheer their clubs on.
The owners of these viewing centres also make a lot of money on a weekly basis from those who come to watch football matches.
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Most viewing centres do charge the sum of #50 to #100 per match viewing and then imagine when these viewing centres do have a capacity of 100 people or more, guess how much they will make per day for viewing or per match, and probably there are matches on Saturday and Sunday, such a person will make the sum of between #5,000 to #10,000 each day and for two days it is between #10,000 to #20,000. That is almost someone’s salary for a month which you would make in two days.
How Profitable Is Viewing Centre Business in Nigeria?
Every weekend there are matches played, even within the week on Tuesdays and Wednesdays, there are UEFA Champions League Matches to be shown.
These show s that there is money bound to be made in this business, you will make money on weekends, so long as you have a full hall, and also on champions League days you will make extra money, so long as the football seasons are on.
In almost every street or town there are one or two match viewing centres in your vicinity, they are the comfortable earners, because all they need to do is get fuel for their generator if there is no light, subscribe for the match to view, then collect payment for view.
These business do serve as a means of survival and livelihood to some young graduates who have no job yet, I have some friends who have decided to go into this business, starting with a small capacity between 70-100 people and he collects #50 from each person, even a school mate of mine who started this business with a small place which he just constructed anyhow with zinc and wood, yet he used that money to take care of his school needs.
Are There Opportunities?
One would ask, are there really opportunities for success in this business? Truly, there are. There is no business which those not have its customers.
Also there are a lot of matches to be shown and a lot of people who want to view these matches especially with the high rate of betting sites operations and activities within the youths. So with effective planning and strategy, you can be a top sport viewer in your area.
Are There Competitions?
Of course there will be competition, but you have to step up your game to beat competition, get something to attract people to your business, look for something that other viewing centres do not have and use it to raise your standards.
Your target market should be the football lovers, especially the youths and average working class people; they are the ones that will be your constant patronisers. You should be able to provide a stable viewing service which will be devoid of complaints.
In your planning, you should be able to have a profit forecast for your business, but I would say that for this kind of business, within a year of good service delivery, you recover half of your cost in starting your Business.
How to Start Viewing Centre in Nigeria
1. Experience Needed
You will not need the normal university or polytechnic degree to be able to run this business, What you will need is how to subscribe to a cable decoder plan, how to collect money from your viewers and also be able to identify faces of those that have not paid, and also know which football matches are being played and at what time. The business doesn’t really need any certificate or degree to be able to run it.
2. Get Your Viewing Hall
If you have a huge budget or you want to do this in big way, you could build a viewing hall to your taste or you can rent one which is large enough for you, depending on what you need and what you want to offer, remember that you have to make it different from what you have around or what others offer.
3. Equip Your Hall
For you to make your business complete as a viewing centre is to equip it with the necessary equipment like the chairs or benches, T.V sets, cable decoders, a generating set, a board (where you can write about the matches you view.
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4. Technology Needed
There is actually no much technology needed in this business apart from that of the cable subscriptions and the T.V Operations, so apparently, there is no much technology involved.
5. Get A Good Location
Getting a good location is necessary as making money from your business, you have to select a place that is visible to people, somewhere not too far from the road, somewhere everywhere cab man or okada man can easily get to without stress, also choose somewhere very populated with youths(graduates, students) so you can gather much customers.
6. Funding Needed
You will not need a heavy finance to start up this business, as you can start with a little capital if you will not need to build a hall or rent one, you may just need about #300,000 or less for a start, but if you need to rent a hall you may need more than that.
If you do not have funds at your disposal, you can obtain a loan from any commercial bank or you could join a cooperative society and follow their rules on how to obtain a loan.
7. Business Name Registration
Every business run for profit or gain is registered by the Corporate Affairs Commission; you should get your business name registered so as to safeguard it from being used by someone else.
8. Service Tips
You could decide on selling other attractive things as soft drinks, snacks and pepper soup within your business premises, this could serve as a boost for your business as customers would like to patronise you cause of the other things you offer to keep them relaxed, give discount prices for some customers that proved loyal customers.
It is almost a sole proprietorship business, as you are the head of your business; you have the final say in the affairs of your business. You may have other staff such as sales boys or girls who will attend to your customers and collect payment for viewing.
10 Extra Promotion Tips
Give your business a flashy name, pleasing to the ears and sweet to say, also do some promo days for your customers, Make your customers comfortable at all cost, because nowadays people look for where they can be comfortable, also try to make your hall spacious so you could attract more customers and more income.
This is one type of business you could run at your own comfort without stress, make money on a weekend basis and by the end of the month, you could be earning twice of someone’s salary.Click here to see the latest Study Abroad Scholarships and Guides
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