Here in this post, we are going to give you a detailed guide on the steps to start vlogging in Nigeria. We hope you find this info invaluable.
Overview of Vlogging in Nigeria
Vlogging is the practice of capturing and sharing videos on the internet. It could be daily or weekly. Vlogging essentially means video blogging.
Vlogging in Nigeria has grown tremendously over the years. There are many platforms to open a vlog on such as Youtube, Viddler, Daily motion, Vimeo, etc.
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Youtube is the most popular vlogging platform with its signed in global users of 1.9 billion. Vloggers post interactive videos on their vlogs.
This could be videos about upcoming events, comedy skits, lifestyle, or daily living. Vlogging can be lucrative. There are many successful vloggers and vlogs in Nigeria such as the popular Mark Angel Comedy, Dinma Umeh, SisiYemmie, etc. Starting a vlog requires little money but it requires time, creativity, and dedication before success can be achieved.
How Profitable Of Vlogging
Vlogging is a lucrative online career especially due to the large number of people that can be reached globally. However, success in vlogging does not happen overnight.
It takes time, dedication, and money to earn at least a reasonable income. According to YouTube statistics, the number of channels earning more than $100,000 per year on YouTube grew more than 40% y/y while the number of channels earning five figures per year on YouTube grew more than 50% y/y.
Making exceptional living on YouTube depends heavily on the size of your subscribers and views. Channels with a large audience and views can make more from sponsorship, merchandising, and advertising.
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Notable Vloggers in Nigeria
There are notable Nigerian vloggers ranging from lifestyle vloggers to comedy skit. Some of these vloggers are Nigerians who are based abroad while others are Nigerians who reside in the country. Some of them are:
- Mark Angel Comedy
- Editorial Natural beauty 556
- Comedy Shorts Gamer
- Patricia Bright
- Dinma Umeh
- Adanna David
- Sisi Yemmie
Opportunities in Vlogging
Due to the large audience that exist in vlogging platforms such as YouTube, the hardest part is being noticed. New vloggers have to be doing something very unique to be noticed.
According to YouTube statistics, everyday people watch over a billion hours of videos and generate billions of views. If you can be creative and attract a reasonable audience from Youtube’s 1.9billion signed in global users, you have a chance of building an online brand.
There are different niches in vlogging such as comedy skits, lifestyle, entertainment, daily living , social issues, etc. Whatever niche you decide to move into, you’ll need to bring an element of creativity to your content.
People have different needs/reasons they require vlogs for. Some people watch vlogs to inspire, motivate, or educate them.
Some watch vlogs to see people’s experience on activities they would want to try such as sky diving, bungee jumping, skating, cooking etc., or to get a taste of what they would want or where they would like to go.
For example, watching a travel blog can be a great way to get a feel of a city or country before actually getting there. Some others watch vlogs to get insight on someone’s life which they can see as surprising, amusing, or informative.
There are multiple other needs people believe vlogs can address and these needs serve are a reason why people watch vlogs.
Defining the key demographics of your audience is based on what your niche is. For example; a vlog on makeup tutorial will draw a female audience.
A vlog on latest slangs or texting and chat abbreviation will primarily draw a younger audience while a vlog on culture of ethnic groups in Nigeria will draw a large amount of Nigerians either residing in the country or in diaspora.
This shows that your niche determines who your target audience will be. Decide what you would love to post about and figure out the demographics that love watching such videos.
Competition in Vlogging (Nigerian Vloggers Only)
There are highly successful international vloggers who are of Nigerian descent such as Patricia bright, KSI, amongst others. However, below are some successful Nigerian based vlogs:
a. Mark Angel Comedy
Co-founded by Mark Angel and his friend Denilson Igwe, this is one of the most talked about skits in Nigeria. Mark Angel comedy rose to fame from the popular ‘landlord’ comedy skit they made. The comedy is made up of 3 major team members- Mark Angel, Denilson Igwe, and Emmanuella Samuel.
According to Social blade, the yearly estimated earnings of Mark Angel comedy YouTube channel at the time of this article is $85.5k – $1.4m.
2. Editorial Natural beauty 556
This is a YouTube vlog that posts tips on natural beauty, make up, and styles. At the time of this article, Social blade estimates this vlog’s income as $17.3k – $27.6k yearly.
This YouTube vlog is owned by Tomilola Adenuga. It’s a vlog on beauty, skincare, natural beauty, amongst other things. Social blade at the time of this post, estimates TomisColourPavilion’s yearly earnings at $12.2k – $195.8k
4. Dinma Umeh
Formerly known as Thatigbochick, Dinma Umeh is a vlog owned by Chidinma Umeh. She posts videos that gives her audience tips on beauty, fashion, and lifestyle. Social blade estimates her yearly earnings at $3.6k – $57.1k.
Profit Forecast and Making Money In Vlogging
Getting an accurate profit forecast on what a new blog may earn once it gains a reasonable audience may be difficult because it depends on the size of your audience, views and information on ad metrics which are not readily available. Making money on YouTube comes through different ways. Vloggers on YouTube make money through:
One of the ways vloggers on YouTube make money, is through ads though it has become less lucrative. According to YouTube’s new policy, ads can only be displayed on your content when you hold a total of 10,000 views , 1000 subscribers and 4000 hours watch time on your channel.
For every thousand impressions of the ad that is played per video, the YouTuber will be paid a certain amount of money. For instance, if you earn $1 – $5 per 1000 views, a million views on a video might equate to a figure between $1,000 to $5,000.
These figures are estimates and may be lower or higher in reality due to the impact of factors such ad keyword placement, audience Adblockers, YouTube monetization policies, etc. YouTube also takes 45% of the overall revenue that ads generate.
Branded content/ Brand Ads
Vloggers make money by collaborating with brands. Brands pay them to mention or promote the brand’s products or service on their videos. Brands deals are how YouTubers make the most money. Brand deals can generate more than twice the money AdSense does.
Vloggers also make money by promoting specific products or services. They get a commission for each sale they generate.
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Vloggers earn money by selling their own products and services.
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