The Advertising Regulatory Council of Nigeria (ARCON), has said that it will take all necessary legal steps to sanitise the nation’s advertising space as the industry regulator and not succumb to threats. NIGERIAN TRIBUNE reports.Information Guide Nigeria
The regulatory body, in a statement signed by its Head, Corporate Affairs, Winifred Akpan, added that its latest series of reforms are not attempts at strangulating advertising as claimed in some quarters but designed to protect the interests of stakeholders, and check revenue hemorrhage, especially the annual loss of over N120b to foreign models.
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In recent times, the apex regulatory body has been at daggers drawn with the Advertisers Association of Nigeria (ADVAN), over some of its new policy thrusts.