7 Online Marketing Strategies for Small Businesses

While all is fair in love and war, the same cannot be eloquently said for the race to the top in the business world.

Whether you are a fortune 500 company or a small business working through the basement of your home, all of you want to succeed in one way or another.

While it may be a dear wish that you may hold close to your heart, it is not necessary that it will come true, unless you know the proper route of managing things and slowly but sure-footedly try to work your way to the top.

No matter the type of business you are in or whoever your target audience is, here are a few strategies for you to ricochet your business to the top of the business world in this age of technology.

1. Content Marketing Strategies

Since we are well aware of what a huge role good content hold anywhere especially when it comes to marketing strategies, we recommend that once you have the business part of your business done, you should move onto marketing to make sure that your business gets the exposure it deserves from the sort of people who know the worth of your product and would want to work with you.

Now getting the content exceptionally right is not something anyone can do right off the bat. To accomplish this you can simply get in touch with one of the many content writing service providers off of the internet and have them work with you.

Since you are a small business and need to work around a small budget you can tell the firm that you are hiring about the budget constraints and together you can figure something out.

2. Mobile Marketing Strategies

Going mobile technology can help your business in multiple ways. First of all since we live in a very competitive world where your target audience is almost always on the go, one thing you can do to make sure that your potential customer can reach you is by making sure that can access your website by their mobile phones, smartphones and tablets.

This way you will not only be easily accessible by your target audience but this will also get your website listed amongst the higher index level websites since Google favours mobile friendly website.

Futhermore, once your business takes off, investing in a mobile app that can be downloaded off of Google Play or the App Store can also be of huge help.

3. Social Media Marketing Strategies

Living in the age that we do, there will never not be a time where promoting your website or your business via the social media will be a bad thing. Since most teens, young adults and adults spend quite a big portion of their day on one social media platform or another, the best thing for any business is to invest in the various social media marketing opportunities offered by the social media platform in question.

You can set up a page under your company’s or business’ name and post the content that you think would attract a potential customer to your website and eventually work your way to the top of the social ladder.

The advertisement opportunities offered by these social media websites are also an excellent medium to get the word about your business out and since what they ask for in return isn’t much, you will not have to dig too deep into your pockets.

4. Building a Reputation

Whether you are a person working down the street or a business with billboards set up around the city praising the quality of your services, reputation is everything for either of you.

It is making and breaking point for any business therefore having a good business reputation is mandatory for any business, big or small, trying to make it in the world. You can work on it by interacting with your customers.

Since unsatisfied customers tend to be a whole lot louder and blunt when it comes to leaving reviews about a product they have just purchased compared to satisfied clients who would rather not leave a response at all, the best thing for you would be to ask the satisfied customer to leave a review on your website multiple times and also try to resolve the matter with the unsatisfied client and work to ensure that your both are on the same page.

5. Outreach and Networking

If you are in the fashion business, a good word from a reigning fashion guru or a brilliant review for a fashion blogger can do wonders for your business.

But since you cannot outright send your product to an influential person out of the blue and ask them to review your product for you, what you can do is subtly follow the person on say, twitter, and respond to their tweets and retweet the tweets you think resound well with your business or are plain old funny until they start noticing you.

That is when you can go ahead and tell them about your business and as a fan you would like them to review your product and tell you what improvements can be made.

This way you can become acquainted with that person which can help your in building relationship with other potential customers and essentially help you build your business.

6. Newsletters

Another thing you can do to ensure that your clients remember about you and your business, you can send them regular newsletters about the new arrivals and how they can get them at such a discounted rate.

This way you can stay in touch with your clients and if they were once satisfied with the services you provided them, they might just come back to you again and again for more of your products.

7. Local SEO Marketing Strategies

While all the aforestated efforts can do wonders for your business, there is nothing like being listed on the first page of Google search Index that can do wonders for your business. For this, what you can do is:

Use targeted Keywords in your content and web page URL.

Use general SEO techniques and methods to construct and breadcrumb like trail for your target audience.

Interact with your target audience.

Using these and any technique that you think might be helpful, you can ensure that you journey to the top of the business ladder be a successful one.

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Angelica Dowson, a blogger by profession, an author significantly contributes towards mobile security, working for TheOneSpy. If you want to know more about her you can follow her on twitter @angelicadowson2

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