Are you a “newbie” to the entrepreneurial world and looking to clinch more customers or clients, then you should think of building an online presence!
Today, consumers across all age groups use the Internet, most especially tech-savvy individuals, as the first place for product information and vendors.
With the revolution of the internet, came the importance for digital marketing, and the need for more than just a traditional business existence such as “brick & mortar” stores, telecommunication adverts, and word-of-mouth.
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It offers an opportunity to introduce your business to a vast consumer base exactly when they need your services by major search optimization engines; it’s gradually changing the way we do business and breaking every barrier in its wake.
A business online presence is typically the various forms of your company’s existence on the World Wide Web; creating a virtual space or representation of your business.
This should include but not limited to your company website, mobile app, social media accounts (Facebook, Twitter, Instagram, Google+, Google Maps, etc), and online ads.
These online portfolios should be effectively managed to avoid tedious accessibility, rude customer response, and an overall bad reputation.
There are numerous reasons why your business’s online presence is important, but I have outlined below 10 major pros:
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1. Advertising and marketing
This is one of the major reasons for an online presence; digital marketing of your business is easier and allows for a wider, more cost-effective distribution as opposed to other traditional forms of marketing.
With pay-per-click ads, which suggests your products and services to customers even when they are not on your website is a far cheaper marketing strategy.
2. Business brand, image and credibility
Brand and image building literally means building a potential customer’s trust and awareness in your products or services.
Providing an online presence not only gives a customer access to your product or service, but it also provides a way for the customer to carry out quality checks on your company. Such checks could include online reviews, customer interaction and contact information.
3. Customer support services and convenience
Consumers usually have concerns, enquiries, and complaints about products and services. By putting up a Frequently Asked Questions (FAQ) page online, you can reduce customer service costs, save time, expended energy and money.
Your customer can peruse your website at their convenience. There’s no need to buy nor do they have to drive over to your place of business to inquire about your product/service, plus and inclusion of satisfactory images to boot.
4. Information dissemination
Major new business info such as new products, services, discounts, vouchers giveaways, and achievements can be advertised on websites, e-newsletters, virtual look books, social media, ad banners, etc.
5. Low overhead costs
The cost of setting up a website is relatively cheap. You can get a website set up easily by purchasing the domain name of your choice for approximately N1500/Year and get web hosting arranged for as little as N30, 000, web design can be done by using WordPress themes. Other social media platforms are free.
Also, it’s much cheaper, easier, and faster to change advertising, catalogs, e-brochures, and newsletters information online.
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6. Operation time
On a properly designed website, Potential customers can always find out about your business, and the product/services you provide.
They are not restricted to only contacting you or making a purchase or service request on opening hours, people can still find out about you if you are closed on weekends and public holidays.
7. Location, location, location
With the internet, there’s no limit to your clientele base; you have a global reach. You will have access to a much larger market and not just those potential customers in your local area but all around the world. Depending on your products, consumers are willing to pay their shipping logistics just to patronize you.
8. Reviews and referrals
Customers can easily review your business on various platforms, give testimonials, gold stars and easy referrals by quoting or copying your platform address which is quite easy to remember rather than physical addresses and phone numbers.
Today, customers search the internet for products or services on search engines like Google, Yahoo, etc. By not having the appropriate online presence, you are creating a gap between you and your potential customers.
Registering and getting your business verified on Google Map, and Yahoo YelloPages can provide directions to your store location.
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10. Traffic tracking
These are analysis data used to determine website traffic. By using these analytical tools, you can easily find out exactly who is visiting your website in terms of age group, how many visitors come through, how long they spend on your website, what they are buying and which pages get the most traffic.
I’m quite sure I’ve provided a thoroughly positive argument to convince you to get an online presence for your business.
Expand your company portfolio today by getting a compelling online presence because if the consumers can’t find you, they will find your competition!
Note: Your business online presence management process starts by adopting strategies that will define your online goals.
Once these strategies are in place, constant evaluating and fine-tuning is necessary to drive online presence towards these goals.
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