The Nigerian broadcasting corporation is a Federal Government parastatal, established with the sole aim of monitoring licensees’ and broadcast content, this is very important, since some of the broadcast content could be some how insidious, therefore, there is need to monitor broadcast content, and conduct research in the area of broadcasting in order to come up with reliable information to aid in the formulation of policy, as well as enhancing professional development in broadcasting industry.
This however, ought to happen in a manner that is dynamic, as the mass communication curricula is accreditated in every institution of higher learning, where, the course ‘broadcasting’ is offered..
Functions Of Nigerian Broadcasting Corporation
It is true that the Nigerian broadcasting corporation is saddled with a number of functions and responsibilities, however, in this article, I will be discussing with you with some of the functions of the Nigerian broadcasting corporation. Here we go;
1. Advises Federal Government
The Nigerian broadcasting corporation has a role to play in advising the federal government on some policies that have to do with national mass communication.
Generally, the government would want to know how the national mass communication policy could be implemented, as a broadcasting corporation, what the Nigerian broadcasting corporation does is to, in terms of implementing this policy, advise the federal government particularly, in the area of broadcasting. In such advice, reference must be made to broadcasting.
2. Considers Applications For Radio And Television Ownership
One of the statutory functions of the Nigerian broadcasting corporation is that of considering applications forwarded to the Nigerian broadcasting corporation for consideration by those intended to own radio stations or those intended to own television stations.
Once the application letters arrived the Nigerian broadcasting corporation, what they will do will be, they have to first received the application letters, then processed them, before consideration is made as to whether such applications should be given approval or not.
Please note, such attention by the Nigerian broadcasting corporation is not given only to those seeking to establish radio stations and television stations, consideration is also given to those intended to own cable television services, and those seeking ownership of direct satellite broadcast plus any other medium majorly in broadcasting.
Read Also: History of Broadcasting in Nigeria
3. Recommends Applications Through The Minister To The President
Any application forwarded to the Nigerian broadcasting corporation are recommended by the Nigerian broadcasting corporation through the Honourable Minister, a member of the federal executive council, to the President of the Federal Republic of Nigeria. Such recommendations are made, when there are applications seeking licenses for radio and television ownership.
4. Regulates Broadcasting Industry
As a broadcasting corporation, what the Nigerian broadcasting corporation does is that it also regulates the activities of broadcasting industry.
Apart from regulating the activities of broadcasting industry, the Nigerian broadcasting corporation do controled the affairs of the broadcasting industry.
5. Undertakes Research And Development
Life is not static, it is dynamic, science and technology have taken the world by surprise, to achieve success that is tremendous, one has to adapt to the new way of doing things to get result hence, the Nigerian broadcasting corporation is not an exemption.
That is why, the Nigerian broadcasting corporation has, as one of its statutory functions undertakes research and development in the area of broadcasting in order to inject new life into the industry.
6. Receives Complains Regarding Broadcasting Stations
As an apex broadcasting body that regulates the activities of the broadcasting industry, the Nigerian broadcasting corporation is into receiving complains, such complaints may come from either some individuals or it may come from corporate organizations, and this can happen in the event, where the content of the broadcasting is insidious or sometimes, it may happened as a result of the conduct of the broadcasting stations.
More so, complaints can be lodged in to the Nigerian broadcasting corporation, on receiving such complaints, the Nigerian broadcasting corporation has to undertakes investigation into the matter, in fact, it is the duty of the Nigerian broadcasting corporation to consider every complains lodged in to its office.
7. Upholds Principle Of Fairness In Broadcasting
In broadcasting, there is need to consider public decorum. The principle of equity in broadcasting, fairness in broadcasting should be upheld, therefore, it is the duty of the Nigerian broadcasting corporation to ensure that there is total compliance to these principles in broadcasting.
8. Establishes And Disseminates National Broadcasting Code
There is national broadcasting code to be owned by every broadcasting station. So what the Nigerian broadcasting corporation does is to ensure that, there is this establishment of this national broadcasting code, and that, the national broadcasting code is well disseminated.
It is also the duty of the Nigerian broadcasting corporation to set up standards with respect to the content of broadcast. It is also incumbent on the Nigerian broadcasting corporation to determine the quality of what is to be broadcast.
9. Promotes Nigerian Culture Through Broadcasting
The Nigerian broadcasting corporation has one vital responsibility, and that responsibility is to project the Nigerian perspective through broadcasting.
Apart from such projection of Nigeria’s image, the Nigerian broadcasting corporation also has a responsibility of promoting the indigenous culture of Nigerian society.
The Nigerian broadcasting corporation yet, promotes morals as well as Nigerian society and community life of Nigerian through broadcasting.
10. Promotes Radio Audience Measurement And Penetration
Another function of the Nigerian broadcasting corporation is that of promoting the real radio audience, that is, the measurement of the authenticated audience, or in other words, the level of penetration.
The same is also applicable to that of the television. So it is the duty of the Nigerian broadcasting corporation to promote the audience measurement and penetration.
12. Initiates Government Policy On Trans-border Transmission
This has been another function of the Nigerian broadcasting corporation, that is to initiates government policy, and at the same time, harmonizes the same government policy on the area of trans-border transmission, including reception here in this country, Nigeria. So this is one of the vital functions of the Nigerian broadcasting corporation.
13. Regulates Ethical Standard
Besides the regulation of the activities of the broadcasting industry, the Nigerian broadcasting corporation also regulates ethical standards, it regulates technical excellence in both public broadcasting stations and private broadcasting stations, including commercial broadcast stations in Nigeria. And the Nigerian broadcasting corporation do enforces total compliance to this ethical standard.
Besides every other responsibilities of the Nigerian broadcasting corporation, the most important of its function is to conduct research in the area of broadcasting in order to come up with reliable information to aid in the formulation of policy, as well as enhancing professional development in broadcasting industry.
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