Nigerian contemporary high-life maestro and hip hop singer Chinedu Okoli who goes by the pseudonym Flavour Nabiana can be best described as the Nigerian king of high life music, dancer and instrumentalist.
He sings fluently in Igbo and has established himself as highly talented and one of Africa’s finest artist. He was born into a fairly large polygamous home on the 23rd of November 1983 in Enugu state but hails from Umunze in Orumba South local government area in Anambra State.
While growing up, he developed a passion for playing drums, he was an ardent drummer for his church choir in Enugu all through his teenage years in Enugu.
When he turned nineteen he doubled as a pianist, key boardist and drummer for a local band. His pastor introduced him to Chris Ordor, the CEO of sound city communication who just started operating a musical outfit aimed at grooming young musicians and talents to professional levels.
He offered Flavour a scholarship to study music while at sound city, where he served as a back up singer for other musicians at the company.
In 2005, he came through with his debut album which was self titled, he worked with Mr Raw, Kingsley Ogoro and Obiano music to produce the album which turned out a partial success as it was limited to the Eastern part of Nigeria, Enugu state to be precise.
Five years later, he put in some effort and birthed his second album which he titled “Uplifted”. It fared much better than the first and introduced him to the entire Nigeria and South Africa where a record label “Lolhiphop Records released the album on popular demand. “Uplifted” produced several hit singles, one of which featured Nigerian leading female art Tiwa Savage.
In 2012, Flavour released his third studio album under his own label “2nite Entertainment” in conjunction with “iRocking Limited”.
Music critics considered his third album “Blessed” to be his first big album and perhaps the biggest till date, he teamed up with talented Nigerian producers like Selebobo, Del B and MasterKraft to release it on the 18th of October 2012, the same day he officially opened his night club “2nite Club” in Enugu.
The album featured Wizkid and Fally Ipupa and had very massive singles like “Ada Ada” (a wedding song), “Baby Oku”, “Ikworikwo” and “Kwarikwa” which was a controversial single as Ghanaian duo “Wutah” claimed that the single was a replica of their own single “Kotosa” as it had the same rhythm, chorus and tempo.
Flavour’s third album “Thankful” was released in 2014 under 2nite Entertainment, the album just like the previous ones was a fusion of igbo highlife, Afro Pop, Dance and R&B genres.
It was huge commercial success and had hit singles like “Golibe” a beautiful love ballad, “Olulofe” featuring Chidimma, “Wake Up” featuring Wande Coal, “Wiser” featuring M.I Abaga and Phyno.
In June 2017, the igbo highlife crooner released his fifth studio album “Ijele the traveler”. The seventeen tracked album has so far been commercially successful with ”Iheneme”, Ijele”, “Most High”, “Jaiye” as popular hits.
He is currently touring the world with the album. The singer has two lovely daughters from his relationships with ex beauty queen Anna Banner and with model and actress Sandra Okhagbue. He was rumoured to be dating co singer Chidinma.
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Songs And Collaborations of Flavour
Flavour the highlife crooner has collaborated with quite a number of artistes in the industry like Sarkodie, Oloye, Chidinma, Terry Akpala, phyno, M.I, Zoro,Wande coal, nigga raw, jay dey, skit,oloye, storm Rex, mjay, tiwa savage and very many others.
His hit songs include Nabiana oyi (2010), Nwa baby (2010), kwarikwa (2012), My baby (2010), Baby Oku(2012), Ikworikwo (2012), Shake (2012), Ada Ada (2012), Baby Oku (2012), Beverly (2012), Olulofe (2015), Keneya (2015), Golibe (2015), Munachi (2015), Virtuous Woman (2017), Iheneme (2017) and Most High (2017).
Endorsements And Net Worth
Flavour has been an ambassador for Globacom, an indigenous telecommunications company for a long time now. He is also a brand ambassador of life beer, a product of the Nigerian Breweries and for Bullet, an energy drink.
He has had endorsement deals with harp, onga seasoning and flat tommy tea alongside actress, Rita Dominic. He is worth about 2.5 billion naira.
Philanthropic Acts of Flavour
Flavour has carried out a lot of charitable acts to support society and I will list few. In 2016, he assisted less privileged children in Mali during the second leg of his West African music tour by visiting children’s Maliaria charity pouponniere in Bamako where he made several donations.
He also visited Liberia in early 2017 for his music concert, he visited Rosseta Steps Educational Foundation where he motivated and supported the #readtosucceed campaign of the foundation. In ivory coast, he visited Didier Drogba’s charity foundation to show his support.
Nominations of Flavour
2010 Ghana music Awards: African artist of the year.
2011 Nigerian Entertainment Awards: Best Highlife video.
2011 Headies Awards: Best R&B single.
Channel O music video Awards: Most gifted West Africa video and Most gifted Afro Pop Video.
2012 Nigerian music video Awards: Best Highlife video
2013 Ghana music Awards: male musician of the year and African artist of the year.
2013 Nigerian Entertainment Awards: Best indigenous artist.
2013 Headies Awards: Album of the year and best R&B Pop album.
2014 Ghana music Awards: Best live act and African artist of the year.
2014 City People Entertainment Awards: Best collaboration of the year and Best musician of the year.
2014 African Music Magazine Awards: Best Male Artist in West Africa.
2014 Nigerian Entertainment Awards:, Best collaboration, best music video, best album and best indigenous artist of the year.
2014 Channel O music video Awards: Most gifted afro pop video.
2016 Nigerian Entertainment Awards: Best afro hip hop and best highlife video of the year.
2016 Headies Awards: Best Collaboration of the year.
2016 Kora Awards: Best video of the year.
2017 Ghana Naija showbiz Awards: Best Collaboration of the year.
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Awards of Flavour
2011 Headies Awards: Best Collaboration of the year.
2012 Headies Awards: Best Collaboration of the year.
2012 Channel O Music Video Awards: Best R&B Video of the year.
2013 City people entertainment awards: Best Collaboration of the year.
2013 Nigerian Music Video Awards: Best Highlife Video of the year, Best indigenous concept of the year and Best use of costume for the year.
2014 City People Entertainment Awards: Video of the year.
2014 African Music Magazine Awards: Best traditional artist and Best video of the year.
2016 MTV Africa music Awards: Best Live Act of the year.Buy and Sell Bitcoin in Nigeria - Register for free on Luno
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