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6 Functions of the Nigerian Institute of Public Relations (NIPR)

Here in this post, we are going to bring to you 6 functions of the Nigerian Institute of public relations. We hope you find this post informative.

The Nigerian Institute of Public Relations is an apex organization of professionals, who are into public relations. The Nigerian Institute of Public Relations was established to serve specific functions, so that through such activities, Nigerian Institute of Public Relations can achieve its goals.

Some of the functions assigned to the Nigerian Institute of Public Relations at its inauguration was to develop sustainable reputation for the organization and its members, so that the organization can earn understanding and support, as well as, influence opinion and influence behavior.

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6 Functions of the Nigerian Institute of Public Relations (NIPR)
Nigerian Institute of Public Relations (NIPR) – Photo Source: http://www.brandcrunch.com.ng

The Nigerian Institute of Public Relations was known formally as the public relations association of Nigeria, and it becomes chartered organization in 1990.

The Nigerian Institute of Public Relations is saddling with the responsibility of making sure that, as a professional organization, every year, it conducts professional certificate examination, as well as, diploma examination for the purpose of producing professionals in the practice of public relations.

One cannot practice public relations, and he or she is not a registered or certified member of the Nigerian Institute of Public Relations. In fact by law, everyone practicing public relations is expected to be a member of the Nigerian Institute of Public Relations.

Having said that, there are quite a number of functions assigned to the Nigerian Institute of Public Relations, apart from the aforementioned roles of the Association. Hence in this article, I will be discussing these functions of the Nigerian Institute of Public Relations.

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What Are The Functions Of The Nigerian Institute Of Public Relations?

The Nigerian Institute of Public Relations is saddling with quite a number of functions, and these functions were assigned to it, when it was established, and I will be discussing these functions in this article. Below are the functions of the Nigerian Institute of Public Relations:

1. Promotes And Develops Public Relations In Nigeria

The Nigerian Institute of Public Relations is an apex body that regulates the activities and behaviours of the public relations practitioners in Nigeria.

The organization, Nigerian Institute of Public Relations has so much functions to perform in order to attain its goals, and one of such functions is in the area of promoting public relations in Nigeria, as well as, making sure that public relations in Nigeria is also developed.

This aspect of the Nigerian Institute of Public Relations is very important because, without which, the profession, public relations would not be developed or promoted in Nigeria.

Therefore, it is a major function of the Nigerian Institute of Public Relations to develop and promote its profession in the country.

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2. Establishes And Prescribes And Observes Standards Of Practitioners

Every profession has its ethics and standards, where it must ensure that its members are obliged or comply to such professional set out standards, at least, for the purpose of building sustainable reputation for the professional body and its members.

The Nigerian Institute of Public Relations is not exempted from such professional principles. As part of its functions, and a professional regulatory body, the Nigerian Institute of Public Relations must ensure the establishment of standards, and prescription of standards, as well as, observation of these standards as set out for the practitioners. So this is another important function of the Nigerian Institute of Public relations.

And where there is violation of these professional principles, it is incumbent on the part of the Nigerian Institute of Public Relations to sanction its members.

3. Provides Facilities And Advice And Opportunities For Executive To Meet

This is another important function of the Nigerian Institute of Public Relations. From time to time, the executive will have to meet and deliberate on some important matters that will help drive the mandate of the organization.

Going by this however, it is the function of the Nigerian Institute of Public Relations to ensure that it makes provisions for facilities for the executive to meet and discuss perhaps, regularly.

It is also the function of the Nigerian Institute of Public Relations to always advise the executive, and possibly creates opportunities, such that will encourage the executive to meet often and discuss matters that will help them realize their aims and objectives. And it is a must aspect of function that the Nigerian Institute of Public Relations must perform.

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4. Encourages Acquisition Of Professional Certificates

I have said earlier that, uncertified professionals, or those, who are yet to be registered with the Nigerian Institute of Public Relations are not allowed to practice public relations until they are certified.

In fact, that is why the Nigerian Institute of Public Relations are conducting professional certificate examination annually to produce members of the Nigerian Institute of Public Relations who are certified for professional practice.

Be that as it may, another key function of the Nigerian Institute of Public Relations is to make sure that it encourages would be members of the profession to acquire professional certificate in public relations in Nigeria.

5. Collects And Disseminates Information That Has To Do With Public Relations

Yes, we are talking about public relations here, and the work of the Nigerian Institute of Public Relations is to promote public relations and as well, develop public relations in Nigeria.

Since this is an aspect of the function of the Nigerian Institute of Public Relations, the Nigerian Institute of public relations will have to make sure that it gather, and collect information, and this information must be such information that has relations to public relations.

Most importantly too, the Nigerian Institute of Public Relations must not only collect this information, it must as well, do good to make sure that the information is disseminate.

6. Publishes Journals And Books As Well As Practice Guidelines

Among several functions of the Nigerian Institute of Public Relations is the publication of some important materials.

The Nigerian Institute of Public Relations believed in the important of making sure that everything that need to be documented is documented to be further used or made reference to.

Besides this, professional principles and ethics and standards are all documented. Therefore, this important data and information can be published in journals, and in books as well as, in practice guidelines by the Nigerian Institute of public relations.

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Conclusion

The Nigerian Institute of Public Relations is saddling with the responsibility of making sure that, as a professional organization, every year, it conducts professional certificate examination, as well as, diploma examination for the purpose of producing professionals in the practice of public relations.

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Joseph Athanasius

Joseph Athanasius is a Content Developer at InfoGuideNIgeria.com. InfoGuide Nigeria is a team of Resource Persons and Consultants led by Ifiokobong Ibanga. Page maintained by Ifiokobong Ibanga. If you need a personal assistance on this topic, kindly contact us.

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