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Job Description

Marketing Management Job Description and Roles/Responsibilities, Qualifications

Marketing management job description: In this article, the marketing management Job description and roles/responsibilities, and qualifications are well elaborated. Marketing management is an organizational discipline that focuses on the practical application of marketing orientation, strategies, and procedures within businesses and organizations, as well as on the administration of a company’s marketing resources and operations.InformationGuideNigeria

Marketing management analyzes the industrial context in which the organization operates using methods from economics and competitive strategy. These include Porter’s five forces analysis, strategic competitor group analysis, value chain analysis, and others.JAMB Portal

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Marketers use SWOT analysis to create extensive profiles of each rival in the market, concentrating on their relative competitive strengths and weaknesses. Marketing executives will investigate each competitor’s cost structure, earnings sources, resources and competencies, competitive positioning and product differentiation, vertical integration, past responses to industry events, and other considerations.

Marketing Management Job Description and Roles/Responsibilities, Qualifications
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Marketing management frequently conducts market research and marketing research in order to conduct marketing analysis.

Marketing management is a procedure that advises firms on how to market and sell their products from conception to implementation, according to its definition. This can involve studying a company’s target market, establishing sensible objectives, creating fresh market-penetration tactics, and carrying out efficient marketing strategies within a specified budget.

Many businesses rely on marketing managers to guide and influence how their brand appears, feels, and interacts across all platforms. In order to make sure that the techniques they use are successful, marketing managers must also coordinate with other departments (such public relations, sales, or human resources).

The purpose of this kind of management is frequently mistaken for advertising. While marketing and advertising would collaborate closely, they each have very distinct tasks to complete and duties to play. Consider it this way: marketing management identifies the consumer and how they want to be sold to, and the advertising team’s role is to strategically spread the news.

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This guide will assist you in better understanding the management process, the strategic abilities, characteristics, and functions if a job as a marketing manager interests you.

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Marketing managers promote enterprises, goods, and services. They design pricing and marketing strategies, generate new business prospects, and supervise marketing department personnel. In addition, they monitor budgets and analyze trends.

A marketing manager would conduct market research, analyze trends and customer preferences, develop marketing strategies and budgets, supervise the creation of marketing materials and content, and perform all other jobs necessary to increase the company’s sales.

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Marketing Managers create, implement, and execute strategic marketing plans for a full organization (or lines of business and brands inside an organization) in order to acquire new customers and maintain existing ones.Marketing Management Job Description

They must be outstanding business leaders as well as outstanding marketing leaders. This is because they are in charge of working with executives to define budgets and targets, as well as developing pricing strategies for products and services.

While Marketing Managers provide leadership and direction to the marketing department, executives rely on them for profitability and performance. In most cases, they operate in corporate settings as part of a broader marketing, creative, communications, or digital team. They play a crucial role in connecting creative direction with the company’s strategic goals as part of an organization.

Responsibilities of a marketing management

  • Marketing and pricing tactics are being evaluated and optimized.
  • Analyzing market trends and forecasting
  • Obtaining fresh business leads.10 Best PS5 Consoles and their Prices in Nigeria
  • Increasing brand recognition and market share.
  • Coordination of marketing strategies with the divisions of sales, finance, public relations, and production.
  • Budget development and management for the marketing department.
  • In charge of branding, advertising, and promotion efforts.
  • Managing the workforce of the marketing department.
  • Reporting to senior management on a quarterly and annual basis.
  • We are promoting our brand at trade exhibits and other industry events.
  • Keeping up with marketing methods and trends.
  • Create strategies and techniques for spreading the word about our organization and driving qualified traffic to our front door.
  • Deploy successful marketing initiatives and oversee their execution from conception to completion.
  • Experiment with several organic and paid acquisition channels such as content development, curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance monitoring.
  • Create useful and interesting content for our website and blog that attracts and converts our target audiences.
  • Develop strategic alliances with major industry players, agencies, and vendors.
  • Prepare and manage a quarterly and annual marketing budget, and distribute dollars effectively.
  • Supervise and approve marketing materials ranging from website banners to hardcopy brochures and case studies.
  • Measure and report on marketing campaign performance, acquire insight, and compare to goals.JAMB Portal
  • Analyze customer behavior and make appropriate changes to email and advertising efforts.

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Roles of a marketing management

  • Marketing managers are involved in all aspects of marketing, from developing campaign estimates and budgets to submitting them for approval. They are in charge of designing the message that will be delivered by their client across all types of media. They might collaborate with advertising agencies or write sales contracts.
  • Planning and developing strategies for advertising campaigns that will promote the company and drive real traffic (both offline and online)
  • Implementing marketing initiatives from conception through analysis and finalization
  • Creating interesting and educational content for the company’s website, blog, social media accounts, and any other channels it might use for content marketing
  • establishing long-lasting connections and collaborations with other important stakeholders, such as suppliers, advertising agencies, and creatives, as required
  • Oversee all marketing campaigns for their organization or department.
  • Strategy implementation10 Best Gionee Phones and Tablets in Nigeria and their prices
  • Promote a company, product, or service
  • Ensure that the organization is communicating the appropriate messaging in order to attract new customers and maintain existing ones.
  • Represent the marketing team in cross-functional groups such as product management, sales, and customer service.
  • Updating senior management on the status of marketing initiatives and reporting on campaign results

Marketing management job qualifications / skills

  • Bachelor’s degree in marketing, finance, or business administration, or an equivalent field.
  • Master’s degrees in relevant fields are highly desirable.
  • At least two years of marketing manager experience.NYSC Portal
  • Expertise in marketing automation software, including HubSpot Marketing and Bitrix24.
  • Knowledgeable about marketing tactics, channels, and branding in depth.
  • Excellent leadership, communication, and teamwork skills.
  • Outstanding analytical and problem-solving abilities.
  • Excellent time management and organization skills.

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Marketing management salary structure in USA

How much does a Marketing Manager make in the United States?
As of October 27, 2022, the average Marketing Manager pay in the United States is $113,582, with a salary range of $99,638 to $130,364.


In conclusion, this article will help you know the Marketing Management Job description, roles/responsibilities, and qualifications.  If you are unable to find the information you are looking for here, kindly let us know in the comments area.

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