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Marketing Manager Job Description and Roles/Responsibilities, Qualifications

Marketing manager job description: Marketing managers comprise the core of every marketing department. In this article, you will see the marketing manager’s job description and roles/responsibilities, and qualifications.

Marketing managers play a crucial role in promoting and selling a company’s products to customers. They can direct and influence how a brand appears and feels in the marketplace, and marketing manager responsibilities can span the entire communication spectrum. Learn expert advice on how to achieve success as a marketing manager and how to advance your career in this fast-paced industry.InformationGuideNigeria

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Marketing managers come up with strategic marketing plans for a company and then make sure that all of the different parts of the plan are carried out. This could mean judging the success of different marketing campaigns, leading market research, or coordinating efforts across several channels.

Marketing Manager Job Description and Roles/Responsibilities, Qualifications
Photo Source: Forbes

Marketing managers always have a bachelor’s degree, usually in business, marketing, communications, or public relations. The best marketing managers are good at talking to people, understanding and analyzing trends, and knowing a lot about all the different ways to market.

They coordinate the work of production, creative, and their marketing teams to execute campaigns that increase brand awareness, promote a product, and drive sales, among other objectives. Marketing managers serve as key points of contact between clients and the executive team, ensuring that everyone’s objectives are satisfied during the duration of a project.

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Additionally, marketing managers contribute their innovative ideas and strategies. They utilize their expertise in traditional and digital platforms to communicate effectively with professionals from many fields. Exceptional marketing manager utilizes their superior communication and leadership skills to bring out the best in their staff.

Responsibilities of a marketing manager

The most frequent marketing manager responsibilities include:

  • Working with the executive team, including the marketing director or managing director, to establish the business’s marketing strategy.
  • Recruiting and overseeing the success of a junior marketing team, which may include PR and creative personnel.
  • Conducting market research and competitor analysis.
  • Management of marketing campaigns.
  • Monitoring the efficacy of marketing programs and reporting findings to upper management.
  • Communicating and negotiating with external marketing agencies.
  • Writing and delivering social media and content strategies.
  • Managing the marketing department’s budget and ensuring that it generates a positive return on investment.
  • Managing the design and production of promotional items such as brochures and websites.
  • Supervising the company’s participation in events including trade exhibitions, conferences, and festivals.
  • Construct marketing programs to support particular marketing objectives across various channels and segments in support of our overall marketing strategy plan.
  • Utilizing many channels and database segmentation to market to massive data sets.
  • Develop marketing program business cases at the proposal stage and give marketing strategy suggestions.
  • Evaluate the impact of marketing campaigns on the achievement of specified objectives, including the impact on lead flow, LTV, and customer retention.
  • Propose and manage marketing research projects to gather consumer insights to enhance marketing strategy and communications.50 best happy Sunday messages for friends and loved ones
  • Partner with creative teams, internal stakeholders, and external vendors and agencies.
  • Lead the end-to-end implementation of marketing programs, fostering collaboration with stakeholders and utilizing the appropriate internal processes.Marketing Manager Job Description
  • Collaborate with other marketing teams, internal stakeholders, and external agencies and suppliers.
  • Assist in the development of creative briefs and guide the creative direction for all advertising and public-facing communications, including print, digital, and video assets, to accomplish objectives.
  • Conceptualize and execute multichannel campaigns throughout the customer and prospect lifecycle, ensuring the alignment of communications and messaging across all platforms.
  • Manage information and updates for customer and internal touchpoints, set budget parameters, participate in events, document business procedures, and provide sales assistance.
  • Collect consumer and market intelligence to inform outreach initiatives, improve customer conversion rates, and generate more qualified leads.
  • Identify the efficacy and impact of current marketing initiatives through tracking and analysis, and then optimize this information.
  • Communicate with senior management on marketing initiatives, strategies, and budgets, and present ideas and final deliverables to internal and external teams.
  • Developing promotional materials to stimulate business
  • Coordination of multiple marketing channel strategies
  • Managing marketing campaign budgets
  • Evaluating emerging marketing possibilities
  • Establishing rapport with media outlets
  • Guiding social media marketing methods
  • Assessing the effectiveness of marketing efforts
  • Performing diagnostics on marketing efforts that are underperforming
  • Keeping track of and enhancing SEO
  • Managing personnel and outside vendors
  • Resolving customer service issuesJAMB Portal
  • Developing novel promotional strategies for new products
  • Educating employees on marketing industry trends
  • Social media platform customer feedback analysis
  • Reporting to higher management after analyzing advertising returns
  • Marketing managers are accountable for their employer’s intended and unexpected images.
  • Images may consist of print or video commercials, public speaking engagements, endorsements, and printed materials.

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Roles of a marketing manager

A marketing manager is in charge of how a brand or the products and services that a company sells are promoted and where they are placed in the market.

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Marketing managers are usually hired to get more people to buy from the company and to make more people aware of the brand. They do this by creating marketing campaigns. A marketing manager also figures out what kind of customers a company wants and how to get them, as well as how to better serve the customers the company already has. Marketing managers make sure that any money the company spends on marketing gives a good return.

The job of a marketing manager is so varied and interesting, the marketing manager, depending on the size of the company, can be in charge of many different things, such as:

  • Website management.
  • Social media management.
  • Writing copy and managing content.NYSC Portal
  • Analysis of data.
  • PR and communication within a company.

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Marketing manager job qualifications/skills

  • Superior oral and written communication abilities.
  • Superior interpersonal and customer service abilities.
  • Excellent organizing and detail-oriented skills.
  • Excellent analytic and problem-solving skills.
  • Strong management and leadership skills.
  • Capability to develop, implement, and track budgets.
  • Comprehensive knowledge of the principles and techniques used to market, showcase and sell items and services.
  • Competent with Microsoft Office Suite or similar applications.
  • Bachelor’s degree necessary in business, marketing, or a related discipline; master’s degree favored.
  • Minimum of three years experience in a relevant discipline.JAMB Result
  • Expertise in online marketing and social media strategy
  • Designing interactive applications and networking platforms with proven success.
  • Readiness to travel.

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Marketing manager salary structure in USA

How much does an American Marketing Manager make? As of November 23, 2022, the average Marketing Manager salary in the US is $113,920, but the range is usually between $99,935 and $130,753. Salary ranges can be very different depending on many important factors, such as education, certifications, additional skills, and the number of years you have worked in your field.10 best Infinix Gadgets in Nigeria and their prices

This article gives a detailed explanation of the core responsibilities of the job. You can adjust needs and then upload it to recruitment websites. In addition to saving time, you’ll have an easier time finding and hiring the top applicants

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You can use this article as a sample for your company or establishment. If you like this article on paralegal job description and roles/responsibilities, and qualifications, please feel free to drop feedback in the comment area

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