As you know, every business, across every sector is using video content to boost their online presence. Video content tends to gain a lot of traction, which means that you need to put out lots of it if you are a budding brand and want to get ahead. You may also want to try Vidyard or an alternative by Hippo Video.
Why should brands make use of video emails?
With content marketing on the rise, email marketing, just like Search Engine Optimization (SEO), social media marketing, etc. has become incredibly vital. With a decline in attention span, it only makes sense to keep your prospects in the loop through emails before they find your competitors.
Since video content gains more traction, you can better your chances of making an impact with your email by adding a video. If you want to maximize your email marketing and get as many leads, conversions, etc. as possible, you need to get your prospects’ attention.
Video emails are more personalized since videos humanize your brand. While written emails and images could get you results, you stand a better chance of getting through via video emails. Video emails work for the following reasons:
Helps with SEO
You cannot increase your traffic and brand awareness without a solid SEO strategy. The higher you rank on the Search Engine Results Page (SERP), the more traffic, and in turn, the more leads you get. Google prefers content that gains traction. Since videos go viral, you stand a better chance if you use videos.
Simplify your marketing
Videos enable you to make a bigger impact than you would with most other forms of content. This is primarily because videos allow you to convey emotions. Content that informs and inspires generally gets a lot of traction. You can explain things a lot more clearly with videos.
Engaging prospects becomes very easy
Your prospects are likely to have many options at your disposal. If you want to keep them around and convert them, you need to get their attention. In most cases, regular emails will not do the trick because they are unlikely to open them. However, if you add a video to your email, you boost your chances of getting them to open the email. Want to engage more prospects? Use video mails.
Helps build trust
You need to build trust to survive and thrive long-term. Since video emails are more personal, you stand a much better chance of showing your prospects that you are legitimate. This is vital because there are many scammers in the marketing world. Consider using the video email tool by Hippo Video. The added advantage of using video emails is that you get to save a lot of time that would otherwise have to invest in tons of written emails and newsletters.
Optimizing your video email marketing
There are several things you can do to enhance your video email marketing strategy. Here are a few simple tips you can follow:
Start with excellent content
This should go without saying, but you need to make excellent content. Excellent content refers to the storyline, plot points, emotions, information, structure, production, equipment, and so forth. You need to invest in high-quality equipment, lighting, and production because the presentation is as important as the content itself.
If you are looking to generate more leads, increase conversions, and boost your online presence, you need to show your audience that you are reliable. How? Put out educational videos, tutorials, testimonials, Q&As, unboxing videos, product videos, and so on.
You need to put out valuable content that evokes emotion consistently to make some headway.
Use bonus content as incentives
If you’ve created a ton of content but have not uploaded everything, do not throw it away. You can keep your extra videos aside and use them when you want to promote something. Use these videos as an incentive to get people to subscribe to your channel or join your mailing list.
This bonus footage could be an interview, behind-the-scenes footage, a collaboration with another content creator, and so on. Be sure to have bonus footage ready every time you promote a product or event.
For people who have already subscribed to your mailing list, you can send them bonus footage as a thank you for supporting your brand.
Add a Call-to-Action (CTA)
CTAs are immensely important to convert leads. Many prospects may want to purchase your product but may not be sure about it, in which case you will have to give them a nudge. There are many CTAs that you can use depending on your platform, goals, at which stage of the marketing funnel your prospect is at, etc. As mentioned, you may need to give them an incentive.
Combining a strong CTA with an incentive to get your prospect to take action generally works like a charm. Some CTA examples include subscribing to your channel, sharing, liking, commenting on your posts, visiting your website, purchasing your product, joining your mailing list, etc. You could add a CTA anywhere but it generally works well at the end of the video.
In conclusion, this is a quick glimpse of video marketing for newbies. If you’ve never used video emails before, there has never been a better time and a better way to expand your brand. The key is to start immediately.
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