How to Start Up a Restaurant Business in Nigeria. Are you someone that has the passion for food? Are you a fantastic cook? Do you want to make some money from your passion and skill? Then take out the next few minutes to read this article. This write up is intended to show you how to start up a restaurant in Nigeria.
Considering the importance of food to man, it is no wonder that the restaurant business is one of the most lucrative small and medium scale businesses anyone can think of.
By the time you are done reading this article, you will have a clear picture of how to start up a restaurant in Nigeria.
I am going to start by detailing the major things you will need to consider before you proceed to start up a restaurant in Nigeria.
The first thing that you need to get clear in your head is the class of restaurant you intend to set up. For the purpose of this write up, I will classify restaurants in Nigeria into four groups;
It is very important that you are sure of the type of restaurant you intend to set up because it will have a huge impact on the other things that you will need to consider.
When setting up any business, your location is of utmost importance. For a restaurant business the class that you decide on will largely determine where you will locate it.
If you opt for the low or middle class restaurant, then you should be looking at places close to student environment, construction sites and workshops, office blocks and other places populated by low and medium income earners.
If you want to go for the upper middle class and the high class restaurants then you target those areas populated by the rich.
Using Lagos as a case study the high class restaurants should be located in places like Ikoyi, Lekki, Victoria Island and Ikeja areas. This is because these are the places where the high income earners live, work and play.
Irrespective of where you intend to locate your restaurant, have it in mind that it has to be in a place where it can be seen by customers and is easily accessible.
For the fact that this article is focused on how to start up a restaurant in Nigeria, I would not want to put a cap on the initial cost because it is most likely going to vary across the country.
Things like rent, registration cost, construction of furniture etc. will vary largely, depending on the part of Nigeria you reside.
What I would prefer to do is to give you pointers on the various thing that you are likely going to spend money on. These are;
Along with the above listed, you will also need to set aside some money for the employment of staff an also to register your restaurant with the relevant authorities.
Please ensure that you have a clear idea of the capital that you will need to start off. My advice is that you should carry out a market survey in your environment. This will definitely be more accurate than anything I can give here
As with any other business, you will definitely face some challenges such as stiff competition, lack of skilled staff and other problems that face businesses in Nigeria. However, the following tips will give you some ideas on how to keep your business afloat.
The importance of customer service in a restaurant business cannot be over emphasized.
It does not matter how good your food is, the truth is if you do not treat your customers right they will leave.
Make sure all those you hire to work for you are properly oriented to stick to this value.
Always ensure that the food you serve your customers are of very high standard. It should not be a case of good food today, bad food tomorrow.
Your customers should be able to trust that every time they come in they get good food to eat. This also applies to your drinks. Ensure that they are always kept chilled.
Where it is necessary, make sure you hire a good chef.
Do not relent in telling people about your restaurant. If it is a restaurant from the middle class to the high class, arrange for flyers and bumper stickers. These will help to spread the word for you.
Always ensure that the restaurant environment is kept clean. A lot of people will easily lose their appetite if they encounter a dirty sight.
Make sure that your food is presented in an attractive way.
Do not use plastic plates or spoons. Stick to white or brightly coloured chinaware, and stainless steel cutlery
If it is within your budget, you can install satellite television in your restaurant to entertain your customers with movies or soft music.
After putting all these into consideration, proceed to draw out your business plan. Always remember that your determination and creativity will definitely lead to success.
If you need help in setting-up your restaurant business in Nigeria, kindly contact us. If you have any questions, ideas or additional thoughts please do not hesitate to let us know in our comment section.