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Top 15 Bakers Instagram Influencers in Nigeria 2023

Top 15 Bakers Instagram Influencers in Nigeria 2023 – Instagram has become a hugely popular platform for businesses and influencers in Nigeria. With over 33 million active Instagram users in the country, it offers a great opportunity for bakers to promote their brands and connect with potential customers.

Baking is a fast-growing industry in Nigeria. The rising middle class with higher disposable incomes has led to an increased demand for high-quality baked goods. This has resulted in many talented bakers gaining large followings on Instagram by sharing photos and videos of their creations.Information Guide Nigeria


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In this article, we take a look at 15 of the top bakers actively using Instagram to grow their personal brands in Nigeria as of 2023. These influencers have managed to attract thousands, and in some cases, millions of engaged followers on the platform.Top 15 Bakers Instagram Influencers in Nigeria 2023

The Top 15 Bakers Instagram Influencers in Nigeria are:

Top 15 Bakers Instagram Influencers in Nigeria 2023
Source: inBeat

1. Tosan Jemide (@tosanjemide)

With 1 million Instagram followers, Tosan Jemide is one of the most popular bakers in Nigeria. She is the founder of Cakes by Tosan, a Lagos-based bakery known for its beautifully decorated cakes. Tosan shares videos of her cake baking and decorating process, new cake designs, behind-the-scenes of photoshoots, and more. Her feed is a vibrant mix of cake art that has inspired many home bakers in the country.

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2. Bola Foods (@bola_foods)

Bola Foods is a family-owned bakery based in Abuja gaining instafame for its trendy baked goods and cake designs. Started by blogger Bola in 2018, the brand now has over 800,000 followers. Bola Foods bakes everything from donuts and cookies to customized cakes and dessert tables. Their feed showcases new recipes, bakeware hauls, tutorials and stunning visuals perfect for the ‘gram.JAMB Portal

3. Sweetkiwi Cakes (@sweetkiwicakes)

With brilliant cake designs and over 400,000 followers, Sweetkiwi Cakes is run by self-taught baker Kiwi. Operating from Lagos, they are best known for the 3D sculpted cakes. Their Instagram is an endless feed of edible art, unique cake tutorials, tricky baking techniques and decorative elements. Kiwi also shares posts on running a home baking business in Nigeria.

4. The Cake Bar (@thecakebar)

Based in Abuja, The Cake Bar by Derin superior cake decoration has attracted over 200,000 Instagram followers. Her feed features drool-worthy cakes in unique shapes and designs. Themes range from neighborhoods, shoes, bags, animals to trendy topics. The composition and attention to detail in the sculpted pieces has made The Cake Bar a favorite among Abuja brides.

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5. Sugarcoated Cakes (@sugarcoatedcakesbyoyin)

Oyin of Sugarcoated Cakes is a Lagos-based baker recognized for her indulgent cakes and dessert tables. With over 130,000 followers, her page includes recipes, tutorials, food photography and insights into running a baking business. Oyin’s feed displays freshly baked confections, beautifully staged desserts and behind-the-scenes videos of cake orders.JAMB Result

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6. Cakes by Tricia (@cakesbytricia)

Tricia Egube of Cakes by Tricia is famous for her decadent cakes with fresh flowers. Based in Abuja, she has over 100,000 Instagram followers. Tricia shares photos of floral desserts, customized cakes, creative piping techniques and themes like Chanel, Nike and luxurious events. Her elegant cake designs and decor have been featured in Nigerian weddings and high-end partiesNYSC Portal

7. The Pastry Goddess (@thepastrygoddess)

Funke Adepoju, The Pastry Goddess, is renowned for her expertly decorated cakes and desserts. With locations in Lagos and Abuja, her 70,000+ followers enjoy recipes, tutorials and a sneak-peek into exquisite birthday cakes, cookies, cupcakes and more. Funke’s feed also features collaborations with brands through sponsored bakery classes and live videos.

8. CynthiaCakes Nigeria (@cynthiacakes_ng)

Cynthia Odutola of CynthiaCakes Nigeria is a Lagos-based baker specializing in made-to-order cakes. With over 60,000 Instagram followers, her page showcases a range of occasion cakes with unique designs. Cynthia provides tips on cake pricing, packaging and navigating Nigeria’s baking industry. Her videos detail her cake making and delivery process across Lagos.

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9. Bake It Up Ng (@bakeitupng)

Primarily a cake studio in Abuja, Bake It Up Ng has gained 50,000+ Instagram fans for its indulgent bakes. Run by Ugochi, their feed features freshly made eclairs, cupcakes, cookie jars, bespoke cakes and desserts. For home bakers, they share recipes, tutorials and reviews of baking tools, equipment and ingredients easily available in Nigeria.200 romantic love message for her

10. Phairrie Cakes (@phairriecakes)

Based in Port Harcourt, Phairrie Cakes by Ugochi Ogbata has attracted over 40,000 Instagram followers. Known for exquisite wedding cakes, customers also love their doughnuts, macarons, brownies and custom treats. Their feed provides a peek into tropical-themed cake designs, edible flowers, studio equipment and delivering orders across the city.

11. Sugar Blossom Nigeria (@sugarblossomng)

Sugar Blossom Nigeria offers specialty cakes and dessert tables from their base in Abuja. Their 30,000+ Instagram fans enjoy watching the behind-the-scenes process for breathtaking occasion cakes. The feed by Ijeoma Joseph features buttercream techniques, fondant work, packaging and delivery vlogs. Sugar Blossom also shares tips on pricing cakes profitably in Nigeria.105 good morning messages

12. Klairs Cakes (@klairscakes)

Klairs Cakes by Uloma Klair focuses on high-end multi-tiered cakes for weddings and parties. Based in Nigeria with over 25,000 Instagram followers, she displays elegant cake designs embellished with florals and crystals. Her page highlights Nigerian-themed cakes, reviews imported baking tools, and offers tips on cake transportation.

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13. Sweet Oven Bites (@sweetovenbites)

Simbi, founder of Sweet Oven Bites, is a Lagos-based baker popular for her detailed cake art, bountiful candy tables and mesmerizing chocolate designs. With over 20,000 Instagram followers, she shares photos of edible bouquets, uniquely themed cakes and tips on baking despite Lagos heat or light issues.Information Guide Nigeria

14. The Cake Fairy Bee (@thecakefairybee)

Bidemi Adesina, The Cake Fairy Bee, attracts Abuja brides with her opulent cake designs. Her 15,000+ Instagram fans enjoy peeking into multi-tiered naked and iced cakes, edible flowers, dessert tables and studio operations. Bidemi uses the platform to share cake pricing pointers and reviews of baking tools available in Nigeria.

15. Sweetkiwi Bakery (@sweetkiwibakery)

Sweetkiwi Bakery is run by Lagos-based Damilola, gaining over 10,000 fans for the delicious cakes and bakes. Her feed reveals indulgent cake jars, baking pans, customized cookies and birthday surprises. For home bakers, Sweetkiwi Bakery shares recipes, tips on packaging and pricing, and reviews affordable baking tools.

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Conclusion

Instagram provides immense opportunities for talented bakers in Nigeria to showcase their confections and build their personal brands. These 15 influencers are leading the way with their mesmerizing cake designs, useful tips and insights into Nigeria’s rapidly growing baking industry. Their unique feeds and engagement with followers continues to inspire both established and aspiring bakers across the country. Harnessing Instagram’s power can help put a niche home-baker on the map and turn a passion into a successful baking business.

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