How to start a graphic designing business in Nigeria is what I will be looking at today. Graphic designing business is highly profitable in Nigeria.
People, Churches, schools, and students etc. demand for the services of graphic designers almost on a daily basis. As a Graphic Designer, your job specification cuts across all kinds of designs.
Some of them include the design and production of fliers, handbills, business cards, images & photos, videos, edits and design, book covers, eBooks etc.
You are going to be let in on the profitability of the business. I will also discuss what you need to do to get started and how to beat the competition and stand out strong.
A discussion will also be made on how to market and advertise your skills. Also, I show you tools and equipment needed for this business.
But what is Graphics? The term, “Graphics” refers to the presentation of information in the form of diagrams and illustrations instead of as words or numbers. Thus, the manipulation of pictures or images to suit a specific need is called Graphics.
Some of the tools required for this business are Corel Draw, Photoshop, Camtasia, Windows Movie Maker etc. they are used to draw, design, develop, and produce quality graphic works (pictures, videos, animations etc.).
In graphics, fonts refer to the lettering or type style character manipulated for design. Color, on the other hand, is a property that causes a visual sensation and adds beauty to objects, image or fonts.
The sole aim of every business is to make profits. Nobody wants a loss, not even you. This type of business is highly profitable, but you must find a part you are good at and specialize on that.
Like if you are good at web graphics then stick to it, if you are good at T-Shirts design then go for it. But it is always good to combine many options for more profits, especially where you are good at them. That way, you make more money and grow faster in the business.
But then, there is no aspect of graphics designing that is not profitable. Also, there is no place you will stay that you will not make money.
Even if at the comfort of your home, if you are good enough, people will locate you. So, graphics business does not have geographical barrier.
Choosing A Business Location
It is always advised if you are into many areas to get a shop near or close to where those things are needed. Good locations for graphics business are schools, offices, markets etc. and high traffic density areas with comparatively high demand for graphics services. High demand of course, is equal to high profits margin.
Market Structure/Demand Analysis
I have already discussed that there is a huge market for graphics business in Nigeria. Here are some tips to guide you on the choice of specific markets.
Before starting this graphic business, first of all, check out the market to see how the service is in demand. Are people really in need of this service or have they gotten other alternatives to it. If the business does not move in your area, be sure you move to where the service is needed.
How To Start Making Money As A Graphic Designer In Nigeria
Below are the steps to guide you on how to make money as a graphic designer in Nigeria.
Graphic design as a business needs expatriate, certification and special training. To start with, you must be a computer literate.
These days, almost everything in graphics has digitalized. So, if you must make money from this business today, you must be good at computer graphics tools.
You have to obtain at least 6 months to 1 year comprehensive training on computer graphics skills. This is possible by attending computer training centers in your area or where it suits your interest. People also learn it in school as a course.
While school may introduce you to the theoretical aspect of the business, if you must go far, try getting hands-on experience by undergoing at least 3 months apprenticeship at computer centers. Do your research to find out centers that have professionals who knows the business very well.
You must have a certificate in graphic design if you must really succeed. One of the reasons is that it will command respects for you. People will not talk to you as the wish. It also shows professionalism and expertise.
To start out with this business, do not be in a hurry. Just sit down and outline what it takes to succeed in this business.
This includes things like the capital you need, the people to meet, places to buy your equipment/tools etc. It is also in your business plan that you will itemize how you want to beat the existing competition and stand out from the crowd. There, you will document what to add that others are not doing and a whole lots of things.
If you do not set out this plan very well, you may experience setbacks and disappointments. This, of course, may lead you to failure and business closure. So, do your research first and document this in a business plan before setting out.
Licenses And Permits
This is a well-known and a recognized business in Nigeria. Hence, it is advisable that you first of all get your business registered with the appropriate organs of government.
Doing this will allow you to publicly advertise all your services and contacts information to clients. Business name registration in Nigeria is done with the Corporate Affairs Commission of Nigeria, CAC. Find out their office in your town and go there for your business name registration.
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There is no too much tools other than software installations. You need to buy and install software that will help you in your graphics designs.
This includes such graphics software as Corel draw graphic suits, Photoshop, Windows Movie Maker, Camtasia etc. For the equipment, you will need a laptop or desktop computer and their peripherals. You also need a printer, a power generating set (mini), fan or air conditioner, lighting etc.
Graphics business is a big business. At the initial stage, anyway, you may not have to start out big. But as the business expands, you certainly will be employing workers to assist you with the workload.
Thy come handy especially when you are not available at the moment. If you stay in a busy area where you have lots of clients you will need to employ one or two staff to help beat the deadline and deliver as at when due. Always employ people who are sound, competent and dedicated to work.
Get a coach or a mentor to guide and advise you on this business. Make sure he or she is an expert and have gotten at least 5 years’ experience in graphics and design business.
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Looking forward to advertising and making more profits? Get radio or television jingles on your business aired. Also, advertise the business on billboards and send out flyers and complimentary cards to clients. Furthermore, encourage your clients and customers to bring their friends and get a price slash on jobs.
You should equally get a personal business website where you advertise your business. The website will help create awareness on price slashes and promos on your service.
This is a pretty good way of boosting sales and creating awareness. Remember, your domain name should always go along with your business name.
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