Here in this post, we are going to give you a detailed guide on how to make money writing for cosmetic brands. We hope you find this useful.
Freelance writing and content developing have become a very lucrative job, as the battle for SEO on the Internet, amongst website and brands continue to grow fiercer. However, many freelancers complain about finding the right jobs that will not only pay well but fit into their niche.
I came across a cosmetic brand on Instagram one day, I checked out their contents and I said to myself nonchalantly ‘These people could do a lot better with their content’.
Read Also: How to start cosmetics business in Nigeria
So after two days pitching to other news websites, entertainment sites and bouncing between social sites and advertising; I went back to my Instagram and saw this same handle with content I knew could be improved.
So I thought to myself ‘Isn’t it people like me who should tell people like them, that their content needs improvement?’.
So I got to work, I successfully pitched my idea and was given the job to develop one month worth of content. It was a lot of work, but the pay was really, I mean very encouraging. So now, I will guide you on how I pitched my Idea to a cosmetic company and earned enough money to change my car.
Find a New Brand or a New Company
This is the best choice you have, bigger companies most likely already have a team of 3 permanent staffs doing the content development for them.
Most of the time, you can find these starting companies on Instagram like I did. Cosmetic companies need new content every day, their customer base needs proof that their products will work the wonders they say it will on their body, so each day they need stories, content and optimized SEO based advertisements to compete on the Internet cloud.
- Go to Instagram, Facebook, Snapchat, Pinterest or where ever.
- Put down a list of about 10 companies whose social media page or site you think can be improved.
- Put down another list on how these sites can be improved, detailing your ideas on things they could add or things they could do without.
- Most importantly write out their contact information on another book.
Developing content goes far beyond writing articles or any creative writing at all. The Internet is filled with websites, some whose contents can make you borrow money from your enemy to buy their products.
Check out the Kylie Jenner Cosmetic brand, she has young girls and even older women going crazy for her product. You must be able to compete and measure up to achieve any reasonable success from your hard work.
You must attach visual elements to your articles, including;
This is the 21st century, and people are easily attracted to visual contents than ordinary written content. This elements together, make quality content.
You must be able to ‘wow’ these cosmetic brands with beautiful visual content and professionals writing, that will force them to abandon their idea and pick yours up.
Web content is no longer restricted to text. Search engines now index audio/visual media, including video, images, PDFs, and other elements of a web page.
Pitching Your Idea
First impression matters a lot when you pitch your ideas to these potential clients. It is assumed that they do not know about content development, or do not know that their content can be improved.
As a newbie without prior success to boast about on your Query, you can still convince them to take a look at your ideas with the right pitch.
A simple Query Letter can sometimes be enough to get a reply from the company or brand. I got a response from the company a few days after I sent in a simple query that only contained my name, my idea and a few links to my previous articles.
You do not necessarily have to bring out the big guns and start digging into their content history, hiring Corel artists and videographers.
This is not advised because sometimes some brands will tell you no, and that they currently have a team or they are not interested.
So all the money you might have spent hiring and buying will go to waste, which is bad news for any freelancer. So you need to wait for the brand to give you a go-ahead sign to show them what you have to offer.
Read Also: How To Start A Makeup Business In Nigeria
Your query should contain;
- Your name
- Where you saw or first experienced their product
- Introduction of your idea and explanation with specifics on why their contents needs improvement and also the body of your idea.
Building the Original Content
Now that you have successfully pitched your idea, and the company has sent a message saying ‘Sure, we will be happy to see what you can offer’.
You have to take your time and carry out a feasibility study and research. Now you can hire a third party to do the indexed audio/visual media, including video, images, PDFs, and other elements of a web page, while you focus on the professional writing. Most times, brands who are impressed with your pitch, will purchase your idea immediately.
This pitch can be in form of an article and a complete reform idea for their website. It can also be in form of a one month worth of content that they can be displayed for their customers.
Note: Make sure the company requests to see your idea. Do not start building content until you are required to send in a sample.
Also if you are pitching to a domestic company, you might be required to come in and make a presentation. Do not be nervous, trust yourself and rehearse possible questions and answers with friends or family.
Pricing Your Work
I was given a check of 200,000 naira in Nigeria here (equivalent of 500 dollars) for my one month worth of content, and a new logo I had a friend make for the website.
You can increase or decrease your price, however, as a newbie I will advise you to decrease your price for more clients to approach you.
Content development and freelancing can be a full time paying job. You can one day start your own company, and even employ people to do these presentations and pitching.
To be honest, I earned a total of 5,500 dollars from developing content for multiple brands, websites and companies that year.
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