In this post, I will show you how to sell your products on Konga online store here in Nigeria. Ad you know, the largest market in the world today is the internet, and it is no surprise that so many people are tapping into the facilities and resources offered by this unique platform. You can buy and sell virtually anything you want on the internet. There is no discrimination in terms of race, physical qualities, sex, etc.
In Nigeria, one of the biggest online platforms for the buying and selling of products is Konga.com.
Konga started as an e-commerce portal in 2012 and metamorphosed into a market place in 2014. Its founder, Sim Shagaya is a Nigerian entrepreneur and business mogul is also an Angel Investor. Konga is so popular that in 2013 on black friday, the website crashed due to the unbelievable traffic that overwhelmed their servers. According to to Sim, they had anticipated a 2x increase in customers, however, what they experienced that day was about 16x what they usually had on average. Since then, the platform has grown to be the largest electronic commerce website in West Africa.
Around 2015, the website was opened to buyers and sellers nationwide. This means that anybody anywhere in the country and even outside can buy and sell on konga. Thanks to this online platform, there is little need to open actual physical branches of your business in so many places. Wherever your customers are, ypu can locate them and deliver your goods to them.
Selling your products on Konga allows you a wider audience and cheaper advertisement. It is also relatively easy to register as a merchant on Konga and make your sales. I will summarize the basic process you need to know here.
You are in charge of the goods you choose to place on the website. The first thing to do is to register as a merchant on Konga by following useful links on the website’s Become a Merchant page.
While registering, you would have to enter your valid email address, bank details, phone number and physical location. These details make it possible for Konga to send you details of orders people place on your products, and enables payment into your account.
You should understand that throughout the process, Konga acts as an intermediary. They receive payment and send your money to you once the goods have been correctly delivered.
Although one disadvantage of selling through an intermediary is that you do not receive your money immediately. Although registration is free, Konga will charge a commission for their work on successful orders.
There are two kinds of accounts you can register with konga –
– The premium account/merchant
– The Classic account/merchant
The premium account is advisable for people that transact business in millions of naira. The commission charged by Konga on these kinds of transactions are in the low range due to the large sum of money involved. The Classic account is for others who transact business involving smaller amounts.
Once you have registered with Konga, you would have access to your own personal dashboard called your SellerHQ. This works just like a blog’s dashboard. Here, you can monitor all activities as your goods and finances are concerned.
To begin, you have to list the goods that you have in stock or are willing to sell, which will appear on your SellerHQ. Konga will have to accept this before such goods can be displayed on the site. So you list your goods that are available, then Konga checks them, accepts them, and anybody that visits the site will be able to see your goods.
Millions of people get to see your goods and when an order is made, you get notified through sms and/or mail. You can deliver the goods through Konga’s express delivery or make arrangements on your own to ship them to the buyer.
Konga charges for shipping if you use the former. Konga receives payment for the goods, they take away their commission and pay your money into your account (depending on the agreement you reached when you were registering).
Quite simple, right?
Yes.. It is quite simple.
However you should know that Konga has the right to suspend your account for a number of reasons. These reasons border around reliability, for example, when you delay so much in delivering your products.
Selling on e-platforms could be worrisome for some people because of some downsides. For example:
1) You do not get payment immediately, as compared to cash payment when a customer comes to buy your product in your shop.
2) Your account can be suspended. This could be a serious problem especially when most of your business is done on this platform.
3) Any other person can sell the same products on the platform. Competition is high. Also, because of this, some merchants reduce their price. This can be a problem for some, especially when quality is an issue. All the buyer sees is the product on konga. Hence, you might be seen in the same light as other sellers too, even if your products are of more quality. Some buyers might reason ”why buy something for N12,000, when I can get that same thing for N9,000 on the same platform?”
1) Return Policy:
A return policy as the name goes is your policy on when goods can be returned to you. Goods can be returned when the goods do not meet the buyer’s specifications, are damaged or expired, etc. You are giving your buyer the opportunity to return the goods withing a specified period. If your return policy is 10 days, when goods are delivered, Konga won’t credit your account immediately. They will wait for 10 days to complete before they credit your account. This is to be sure that there are no returns.
After delivery and expiration of your return policy period, konga credits your wallet with the amount of the transaction. Then you can request a payout and the money is paid into your bank account. Make sure you enter your correct bank details while registering.
3) Inventory control
You are responsible for monitoring your inventory and updating your stock. Also ensure timely delivery and act in all fairness to prevent konga from suspending your store. Don’t list products that you know you do not have on ground or can get speedily.
4. Returned products and sent back to your physical address. Ensure you enter this correctly while registering, and update it when necessary.
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