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Email Marketing in Nigeria: 13 Methods to Build Email List for Marketing Purposes in Nigeria

Email Marketing in Nigeria, See the 13 Methods to Build Email List for Marketing Purposes in Nigeria. How to build email list for marketing in Nigeria is a recurring question that obsesses internet marketers.

Fret no more. This article will give you information you need to build that targeted email list of your dreams.

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You will learn how to build a useful email list that could convert visitors to subscribe to your Newsletter.

Email Marketing in Nigeria: 13 Methods to Build Email List for Marketing Purposes in Nigeria
Photo Source: blog.exitbee.com

Let us begin …

Create a Website based on a Small Part of a Popular Topic

Identify your ideal market from onset and create a website that handles one topic. Your website is the primary means for reaching visitors. Some of these visitors could subscribe to your email list, so give them an amazing experience each time they visit.

Make sure the topic solves a pressing problem of many users on the internet. You should be among the best in that niche.

Read here: How to Create Business Website using WordPress even without Web Design Skills

Create Compelling Posts that Solve Users Problem

Create useful posts to educate your visitors about the problem they have. Show them how to solve it and this will prove that you know your topic well. To gain visitors trust, continue to share what you know without holding anything back.

If you keep giving and asking for nothing in return, you would get many followers within a short time. Be selfless and keep creating awesome posts that readers cannot find in other websites.

Be the person visitors or readers go to for fresh information on the topic of your website. In addition, make yourself indispensible in your visitors’ daily lives like the air they breathe.

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Cash in on Your Followers Trust

From the day you published your first article, put an opt-in form on the home page of your site, and on other pages that rank well in Google’s search results, and fill them with quality content.

However, when you have up to twenty great articles on the site, begin to pursue your visitors more aggressively to make them subscribe to your Newsletter.

To cash in on your followers trust, use the following methods to capture their emails.

Read Also: 11 Ways to Make Money Blogging

13 Methods to Build Email List for Marketing Purposes in Nigeria

Method 1: Give E-book Away

Develop an e-book that treats a vital issue that is hot on your visitors list.

How do you know this hot topic?

Put survey forms in your homepage and on pages people visit often and ask them to tell you what their greatest needs are, what keeps them awake at night and the information they wish they could get their hands on to solve the problem.

As you get feedback to the survey, put them together with comments to your articles, and do research to create an e-book that meets your visitor’s burning need.

Because the e-book idea came from user-generated responses, it will resonate with visitors who would love to get their hands on it quickly.

Announce to visitors that you have written an e-book on popular demand and tell them to fill the opt-in form on your homepage, or any other page, with their names and email addresses to subscribe to your Newsletter, and then download the free e-book.

Send the e-book to them once they confirm their subscriptions.

Method 2: Use Auto-responders

Use auto-responder to get people to raise their hands as they do in a classroom when a Teacher asks a question.

This method is full proof and guaranteed to get only people who need what you have to offer in your list. This is a good method of how to build email list for marketing in Nigeria.

How does this method work, let us see how below.

a) Choose an Auto-responder

First, choose an auto-responder that meets your needs and costs less from popular ones in the market. Such as Aweber, Convertkite, Getresponse, Mailchimp, Mailerlite, etc. Another honourable mention is SendPulse – it’s a multi-channel platform that offers bulk email functionality among other things.

b) Prepare a Special Report

Second, write a free special report for likely subscribers to your email list. If they like it, they would opt-in to start receiving your Newsletter.

c) Create an Attractive Squeeze Page

Third, create an attractive squeeze page with WordPress Plugins or HTML editor, and write a short marketing copy to persuade visitors to download the special report you are giving away, before the limited time offer expires.

Embed your opt-in code inside the page to capture emails of visitors. Next, send them to the special report landing page and ask visitors to fill the opt-in form with their email address and subscribe to your Newsletter to get the special report.

d) Start a Marketing Campaign for the Squeeze Page

Finally, start a marketing campaign for the squeeze page. You can use either the free or the paid options to drive traffic to your squeeze page. That means using top rated Forums or paying for advertisement.

i) Use Top Rated Forums

You can get traffic by registering in a top forum, creating a profile, writing valuable posts in the discussions, and being useful to members.

Next, attach your signature file to your profile to display on every post you make. You may include your websites’ URL and the Squeeze pages’ URL in the signature file to drive traffic to both.

ii) Paying for Advertisement

Pay for Google AdWords using pay-per-click to drive targeted traffic to your squeeze page. This will cost you some money but it is rewarding in the long-term.

You can use Facebook Sponsored Stories Ads., to send targeted leads to your squeeze page, or advertise in Facebook and AdWords if you have the money to do so.

Read Here: Top 10 ways to advertise your business with little budget

Method 3: Write Guest Posts in Top Websites

If you are good, you could gain fame and relevance by writing guest posts for the best blogs and websites in the same niche as you, and their visitors will trace you to your website.

To take advantage of visitors from top websites and blogs you write for, create a profile and attach your signature file that links to your website, and squeeze pages’ landing page, to capture their emails.

Put a small persuasive copy inside the squeeze pages’ landing page, and offer visitors an e-book in exchange for subscribing for your Newsletter. Make sure you create a way for visitors to visit your proper homepage after filling the opt-in form.

Put a code such as “click here to visit homepage now” and use cookies to recognize this visitor the next time he or she visits the site, so that they can go straight to your Homepage.

Method 4: Do a Teleseminar or Webinar

Organizing a teleseminar and a webinar is an answer to the question of how to build email list for marketing in Nigeria.

Organize a free live audio (teleseminar) or audio video (webinar) event to teach or host interviews and record the event for future use.

Announce the date on your Website or Blog and in Social media accounts to get people who show interest in the topic to join the call free of charge. You may teach or host interviews and take questions and answers sections towards the end of the program.

Make sure what you are promising to teach them is valuable and capture email by asking interested visitors to register for the event. Put a cutoff time to create a sense of urgency.

Assure people, who register and are unable to join in the audio call, that they would have access to a replay version after the program. In addition, for those unable to join in the webinar, promise to send the recorded version of the webinar to their email 24 hours after the event.

Method 5: Give Visitors an Offer they cannot refuse

Giving visitors an offer they cannot refuse is a simple method of how to build email list for marketing in Nigeria.

As a webmaster, you know what is helpful to your audience. You have checked other websites writing on the same topic as you, to discover what readers need urgently.

Then, prepare a short report, an e-book, or a detailed white paper and promise to give it free to anyone that subscribes to your newsletter, with a hint that there will be more quality freebies in the near future.

Your offer will usually cause a stampede of people who want the report to subscribe to your email list. Promptly send the report as they sign up and confirm their subscription.

See Also: 7 Ways to Use Freebies to Attract More Customers to Your Business

Method 6: Organize a Joint Venture Event

Organize a joint venture event to sell or promote a product with another internet marketer who already has thousands of subscribers in his or her email list. By using the joint ventures partners list, you will reach a wider audience.

For example, let us assume you enter 10 joint venture partnerships and these partners have an email list of 5,000 each. At the touch of the send key, 50,000 people would receive emails from your joint partners.

You can use this method to drive traffic easily to your website through well written product reviews and joint promotional copies in your website and that of your partners. Once they visit your content rich website, some of them would subscribe to your Newsletter.

As you search for how to build email list for marketing in Nigeria, organize joint venture events.

Method 7: Create a Good Email Content

This method supposes you have a few subscribers to your Newsletter because of your websites’ compelling content.

How to build email list for marketing in Nigeria is possible if you create and send excellent email contents to earlier subscribers to your Newsletter, and ask them to send it to three of their friends who share the same passion for your topic.

To make this method work, get subscribers to follow-up on their friends and persuade them to register for your newsletter to qualify for the freebies you promised them. You can give away free seminar tickets, mentoring hours and training offers, etc.

Read Now: 16 Useful Content Marketing Tips for New Websites or Blogs

Method 8: Put Your Email Sign-up Form in Your Website and Landing Page

Putting your email sign-up form in the landing and home page of your website is a clever way, of how to build email list for marketing in Nigeria.

Landing page is not the same as your homepage.

A landing pages’ only task is to capture emails while you use homepage for many things such as, to show the number of pages in your website, display title of the site, show its look and feel, display the sign-up form, and show affiliate links, etc.

Put your email sign-up form in your homepage, and in all the pages that are important to the success of your website.

Make sure the personal information you need from a visitor is enough for future direct mails to them. Put the email sign-up form in different positions in your website to test which place converts more.

Method 9: Put Opt-in code Inside Enquiry, Survey and Order Forms

Put opt-in code in Enquiry forms visitors fill to ask for help or clarification of particular point of views in your articles.

Put opt-in code inside Survey forms you send out when doing surveys.

Finally, put opt-in code in the Order forms customers fill to buy your products or services.

To make users of those forms subscribe to your email list, and in other not to raise suspicions, the opt-in forms should blend smoothly with the subject of those forms.

Method 10: Response to Comments by Visitors

This method relies on visitors to volunteer their email addresses because they want your help in private.

From start, make your blog or websites interactive. Ask visitors to leave comments and send questions they want you to answer publicly or privately and make sure you reply promptly.

Secondly, readers who need more help could send questions to a dedicated email address such as “questions@your-website-name.com” for reply to them personally.

Method 11: Free Social Media Page

How to build email list for marketing in Nigeria becomes easy and cheap, if you use free social media accounts for lead generation amongst other uses.

You can use your social media page to send people to your website and ask them to subscribe to your newsletter, events, seminars, webinars, podcasts, or white papers, etc.

In your social media page, interact with readers and respond to comments as early as you can. To create a personal relationship with your followers and readers, help them by giving intelligent comments and suggestions of solutions for problems shared openly.

Once they trust you, some will visit your website to explore and read the content, and subscribe to your newsletter if your offer is useful to them.

Secondly, make sure you respond to comments on your posts in Twitter, Facebook, etc., with your name on a signature file that links to your squeeze page, website or blog.

Method 12: Advertise in Social Media

You can pay for social media advertisement through Facebook sponsored stories, or Twitters promoted accounts, to send people to your website or squeeze page.

The only disadvantage is that this method is costly but has high conversion rate.

Read Also: 6 Tips to grow your business using social media

Method 13: You Tube Videos

Make a helpful “how to do” video. Make sure you produce it well and promote it in niche Forums, websites and social media.

Get people to watch, download video and like your channel on You Tube, and ask them to click for more information. When they do, send them to your squeeze page, website or social media accounts.

If you use this method, you will be able to capture emails of those that love to watch videos. Give it a try.

Read Also: 10 Steps to Grow Your Business with Digital Marketing


How to build email list for marketing in Nigeria is a slow, hard and continuous process. Give it your best efforts if you wish to earn any money from the Internet. As an internet marketer, you have only one choice, build targeted email list or fail.

This article has shown you many ways for building an email list, so what are you waiting for, build that list now.

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Victor Usifo

He is a Writer, Speaker, Life Coach, Blogger with a passion for personal development. Hobbies includes: Reading, Writing and Research. InfoGuide Nigeria is a team of Resource Persons and Consultants led by Ifiokobong Ibanga. Page maintained by Ifiokobong Ibanga. If you need a personal assistance on this topic, kindly contact us.

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