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Bulk SMS in Nigeria; Business Overview, Profit Potential, How to Start, Tools Needed, Tips to Succeed

In this post, we will look at Bulk SMS in Nigeria. Here, we will discuss the profit potential, how to start this business, things you need to start and the profit potential of this business.

Sending of messages got a whole lot better as bulk SMS is targeted at a large audience and at a lower cost compared to messages sent individually which is much expensive since service fee is charged by the network provider.

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Bulk SMS is one of the untapped business opportunities in Nigeria. As we speak, the demand for bulk SMS services is very high as businesses, churches, banks, schools, offices send messages to a large number of people on a timely basis. Bulk SMS is the most suitable way of passing across information to lots of prospective client or customers all at once.

What is Bulk SMS in Nigeria?

Bulk SMS is a means by which messages are sent out through the internet to the phones of a large number of people or organizations. The messages sent can be events, announcements, advertisements, updates, meeting notices, etc.

Bulk SMS requires little capital to start up and it is highly profitable. The bulk SMS service is fast and reliable and sure to get to the target large audience for business and informational purposes.

Messages sent by the bulk SMS service to the target audience are duly delivered with no stress and at a low cost. It is also the best form for advertising and marketing of business in this present time when everyone has access to a mobile phone.

Bulk SMS brings customers to businesses together as information is easily conveyed. It is one of the best tools to promote your business.

Bulk SMS can be transactional and promotional in the sense that messages sent can be alerts, reminders of events and on the other hand it can create awareness about a product or brand.

It is a business that would bring more in terms of returns as there is high demand for the service by prospective customers which are the companies, banks, schools, offices, churches that would need the service for sending important information to their subscribers.

Profit Potential of Bulk SMS in Nigeria

Bulk SMS has a high-profit potential in Nigeria since the number of mobile phones users are high. The demand for bulk SMS by advertisers, marketers and business managers is pretty high as it is used by them to reach existing and new customers.

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It generates quick sales and chances for making a profit by users of the bulk SMS service and this makes it the most preferred choice to normal text messages.

As a new starter of the business, you are bound to generate more profit if you know the ins and outs of the business. You must know what bulk SMS is all about before you consider it because if you have no idea, there is no way you can profit from the business.

The beauty about bulk SMS is that with little capital you can have high returns. It does not require any hassle as the business can be done from the comfort of your home. SMS portals are automated allowing your customers to enjoy great customer service and user satisfaction.

How to Start Bulk SMS in Nigeria

The following steps would show you how to start bulk SMS in Nigeria

1. You should create a user-friendly website for your bulk SMS portal that would serve as a platform for the bulk SMS business and if you are not good with website design then employ the services of a website designer and have everything put in place.

2. Search online for a good and reliable SMS wholesaler and register because it is from them custom SMS units can be bought.

3. After the registration with the wholesaler is done then you would purchase custom SMS units. You can start with 1,000 or 10,000 units depending on your capital. Your account is immediately credited with the number of units bought and guidelines on how to start selling would be sent to you.

4. Create awareness for your business by promoting it on all social media platforms and also having your contacts share it with people they know.

5. Have a stable contact in which you can reach out to and inform about your bulk SMS business and its advantages as they serve as prospective customers.

6. Choose the service provider that is suitable for your bulk SMS business.

Tools Needed to start Bulk SMS in Nigeria

The tools required for bulk SMS in Nigeria are as follows

Bulk SMS business doesn’t require much in other to start. A laptop or tablet and the capital to start is all that is required when you want to start your own bulk SMS business in Nigeria.

You must have a very good internet connection as the business is conducted online. You must be available at all times in case there is a demand you wouldn’t want to miss.

Tips to Succeed in Bulk SMS Business in Nigeria

For all business to success requires time, effort and dedication and since bulk SMS requires no strenuous activity then dedication is what you need in other to succeed.

Communication and promotion are key if you want to succeed in the bulk SMS business as you have to communicate more to prospective customers and promote your business on all your social media platforms.

Offering free services once or twice will help you get more customers.

Be ready to invest your time as returns don’t immediately come but with time the positive result is bound to surface.

Ensure that your customers are satisfied with your delivery service which should be better than your competitors to keep them close other than lose them.


Bulk SMS in Nigeria is a very lucrative business to be considered as it is very important in sending messages to a large number of people. It is highly profitable as the demand for bulk SMS service is pretty high. It does not require a huge amount of money to start. It is a better source to keep people engaged as anyone can start.

Bulk SMS in Nigeria is more preferable and cheaper than the normal text messages charged by network providers. I hope this article proved useful to you in more ways than one as now you know the steps to follow to start bulk SMS business in Nigeria.

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Ifiokobong Ibanga

Ifiokobong Ibanga is the founder of InfoGuideNIgeria.com. You can get in touch with him on Instagram @ifiokobong. If you need a personal assistance on this topic, kindly send a message. Much Love!

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