The Business Overview
Hotel reservation business in Nigeria is about the booking of hotel rooms and other logistics circumventing hotels in Nigeria. It is one of the thriving industries in Nigeria.
A lot of people have invested in it, but they have not exploited all the opportunities there because of the high demands of people for the hotel services.
With this business gap, you are in for success, should you start hotel reservation business today. Ready to get started? Here is a good business plan for hotel reservation business which might help.
Profitability of Hotel Reservation Business in Nigeria
Even though hotel reservation business does not require a huge capital base, there is much profit in it. The profitability of the business, however, grows with the continuous improvement in the services of hotels which you target.
So, if your hotels come to a grinding halt, you can but consider alternatives. However, since hotels business is an ever-in-demand business, and there is a myriad of hotels out there, your success in this business is assured.
Two things are important here:
Hotels and Hotels Reservation Business Is Highly demanded:
There are so many people who are in high need of hotels and hotels reservation business in Nigeria. The tourists, businessmen and women. Politicians use and lodge their party members there during campaigns, rallies.
Almost every weekend in Nigeria, people have events of one form or the other and hotels are often the target destinations.
This leaves you with the possibility of making many gains around the year, providing hotels reservations services to people.
Some people prefer to enjoy their holiday in a hotel where they can get everything they want. This is a genuine reason to start hotels reservation business given the fact that many Nigerians love the ease and will always want to dine and unwind at the nearest hotels. Providing them excellent hotels reservation business will be a great way to earn money in this regard.
Market and Choice Of Business Location
Hotel reservation business works best around hotel premises. But then, you can operate from anywhere since it’s all about hotels bookings and allied services.
However, the choice of towns or cities frequented with tourist activities and attractions such as Calabar, Osogbo etc. is a good choice due to the propensity of continuous patronage.
Modes of Business Operations
There are different models for your hotel reservation business in Nigeria. You can combine Online hotel booking service with the offline hotel booking services.
Or, you can decide to go into either of these. This will make you get more customers traveling in and out of the country. To do this, you need to get a website to kick off the business.
You do not need to build an office or structure for this business. you can simply rent one for use. The cost of this and other startup capital for Starting hotel reservation business in Nigeria varies, depending on the area where you find yourself.
Hotel reservation business does not need much capital. Start with what you have, invest, and expect your profit to grow with every volume of investment made.
Although not necessary, for the security of your equipment and furniture, getting a good CCTV camera, alarm system, fire extinguisher, etc. in place is a good thing to do.
You did necessarily need staffs when you are just starting out. But this may become necessary as the business expands. Some of the staffs in your employ should include a manager, a receptionist, and a cleaner. That is ok.
Sometimes, one person can perform all these tasks, even as the world is moving more towards multitasking. Staffs are essential for the upkeep of your business. the decision to employ more staff is purely yours.
Partnership As A Core Business Success Strategy
You have to partner with hotels and even transportation agencies to keep this business running smoothly. You need to partner with airport too, the media, logistics and the entertainment industries respectively.
In terms of transportation, you need to form a good alliance with taxi drivers. In the process of transporting customers, say away from the airport, they could suggest to their clients the choice of hotels reservation outlet where they can book a room, and that of course, would be you.
Advertisement & Marketing
You can advertise your hotel reservation business in Nigeria in different ways. Advertisement in social media platforms such as Facebook, Twitter, Instagram, Linkedin, Google Plus, et cetera. While doing this, you need a good picture of the internal and external structures of the hotel.
You can also create a short video that shows the premises, rooms and other facilities in hotels you target, that is, if you have permissions to do so.
Your advertisement strides should emphasize your care for your customers with a message of conviction that your service is topnotch and one to be preferred. This will make people within and outside the country to know about your business.
Other Strategies For Profitability and Sustainability
Employees attitude is cardinal to the success of any business. Hotel reservation business is not left out in this. Finding out and building a good customer relationship is a sequel to your success in this business.
This can be achieved by frequent interactions with your customers to find out what their needs are. Having known that, endeavor to fix your shortcomings and then, meet their expectations. A happy and satisfied client will come back tomorrow. The opposite is the case for an angry, unsatisfied client.
Keep your pricing affordable and, engage in proactive and productive advertorial efforts. Be innovative, engage in constant research towards the growth of your business and watch it grow within a very short time.
Apart from hotel reservation business, there are some other things you can do that will make your customers have a good momentum in your hotel.
Supposing your hotel reservation business is in one of the major cities in the country, you can also be a traveling agent for your customers.
You can also have a restaurant, pub as well as boutique close to your business premises. With this, your customers will not have to go too far to get what they need. In the process, you make additional income for yourself aside from hotel reservation or booking.
Hotel reservation business is very competitive in Nigeria. You must convince your customers with everything you have.
Your marketing and strategy must be striking and convincing. Be friendly as well as your staff, if you employ some. In all, ensure that the goals and business objectives are met according to plan.
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