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United States, Nigeria Deepens Commercial Ties

United States, Nigeria Deepens Commercial Ties

The United States Mission in Nigeria hails growing U.S. Nigeria commercial ties as American brands and franchises expand to Nigeria, bringing jobs and investment. Information Guide Nigeria

According to BUSINESS HALLMARK, U.S. Mission Commercial Counselor, Jennifer Woods while delivering remarks during the grand opening of Burger King’s first outlet in Nigeria, welcomed the arrival of the iconic U.S. brand, Burger King in the country.

Jennifer Woods highlighted the impact new businesses have on the economy, especially a well-known name like Burger King in an emerging market such as Nigeria.

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“With Africa’s largest economy and a sizable youth population that is connected to the world, U.S. brands must consider Nigeria a critical market.

“And while these companies will benefit from expansion into Nigeria, so, too, will Nigeria benefit from their presence.”

Business HALLMARK reports that Woods commended on the high level of consumer interest and enthusiasm for the iconic American quick-service restaurant since opening its doors in early November.

“The enthusiasm has been overwhelming, and this speaks volumes of the strength of American brands, and on a deeper level, the connection between our two countries.”

The Speaker of the House of Representatives, Honourable Femi Gbajabiamila, congratulated Burger King and its local partners describing it as one more sign of the benefits of a close U.S.-Nigeria bilateral relationship.

“We expect Burger King to roll out outlets in hundreds across the country.”

Burger King’s market entry was supported by the Commercial Service (CS) of the U.S. Mission which assists American companies to find Nigerian partners who are interested in U.S. goods and services, including franchising. Jamb Result

According to BUSINESS HALLMARK, CS supports American businesses coming to trade shows in Nigeria, sends Nigerian delegations to U.S. trade shows, and facilitates connections between Nigerian and U.S. products, services, and partners.

Dignitaries who attended the grand opening of Burger King’s first outlet in Nigeria were managers from Burger King’s global team including Robert Lu, General Manager for Burger King UK, Middle East, and Africa, and Almu Miguel-Romero, Area Franchise Lead for Sub-Saharan Africa.

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Idongesit Akpa-Ayang

Idongesit is a graduate of Communication Arts, University of Uyo. Currently working as a news reporter at InfoGuide Nigeria.

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