In this post, we discuss the best digital marketing skills to get jobs faster in Nigeria. There are so many digital marketing jobs out there in Nigeria. If you need a job in this sector, simply get these skills and you will never be jobless.
Digital marketing has grown increasingly popular in today’s digital/social media age. More and more companies are following the trend of building an internet presence for their brands, promoting their products and services online, and generating revenue in the process.
As such, professionals who have sound digital marketing skills like web data analytics, email marketing, content creation/writing, social media marketing, and web design are highly sorted after today.
The lucrative nature of digital marketing has seen many people, especially youths, invest in themselves to learn the relevant digital marketing skills that will make them attractive to today’s employers.
If you’re among those people looking for digital marketing skills to learn but you’re currently unsure which of them pulls the market, then this article is for you.
10 Skills Needed to Get Digital Marketing Jobs in Nigeria
Here in this post, we’ll look at the most lucrative digital marketing skills in Nigeria that will help you get jobs with top employers fast. We’ve listed them briefly below;
1. Web data analytics
Digital marketers skilled in web data analytics are good at analysing market data using digital technology and digital tools like Google Analytics, Webmaster Tools, and Hotjar.
Companies and firms are in need of digital marketers with such skills as they’re able to adequately analyse the market, provide accurate statistics and information based on their analysis, as well as make a market inference from research made.
This is important to businesses as they want to know what is going on in the market, so they can properly and carefully plan their market strategies, as well as making moves that favour brand awareness, growth and development.
If you’re looking for a digital marketing skill to learn and you love numbers and research, then web data analytics is definitely for you.
2. Content creation
Companies who have websites, blogs, and social media accounts are constantly on the lookout for content writers and creators who can write relevant content that will generate traffic for their online outfits by drawing in and engaging their target audience.
Consistent and creative content are the pillar of any outfit with a website or blog. Just ask some of the top bloggers today and they’ll tell you what engaging, relevant content can do for your outfit.
If you’re looking for a digital marketing skill to learn and you enjoy writing, are creative, and have a strong command of the English language, then it’s about time you try your hand as a creative content creator.
Read More: How to Make Money as a Freelance Writer
3. Web design / App Development
Web design involves the use of programming tools like HTML/CSS, and WordPress to create, build, and design webpages and websites.
Companies today are going digital. With the understanding that today’s business world is now run more online than offline, businesses are now looking to create an online presence for themselves by creating websites for their businesses, and as such, web designers and programmers are now in high demand.
As a web designer in today’s digital marketing world, companies would require you to not just build their website, but also update and maintain it from time to time.
If you’re skilled at web designing, then it’s time to start earning from your craft in the digital marketing field. If you’re not, then get to work on your coding and start earning.
4. Email marketing
Email marketing is arguably the most underrated digital marketing skill in today’s world. However, many companies who know their values are constantly on the lookout for professionals who are skilled at writing catchy emails to their customers and prospective clients.
Email marketing requires you to be strategic, as you’ll be looking to build your employers brand through emails sent out to customers and clients on the companies products and services.
As such, it is important that as an email marketer, you keep up with the latest trends and constantly improve on your skills.
5. Search Engine Optimisation (SEO)
Search engines are invaluably important in today’s world, as they help internet users navigate the internet and find relevant information.
Companies and brands love to be at the top of search engine pages. This is where SEO marketers come in and why they highly sort after.
SEO marketers use their skills to improve a company’s or brand’s visibility on a search engine page, and thus, improve traffic, brand awareness, and patronage.
This is, therefore, a very important digital marketing skill you could learn because If you’re skilled at SEO marketing, opportunities abound for you to earn in the digital marketing field, as companies are in need of your skills to boost their brand.
6. Social Media Marketing
Social media marketers handle social media accounts of companies and brands and help improve brand awareness, traffic, and patronage through their skills.
They write engaging content, advertise, put up relevant graphic content, as well as engage customers, all on a company’s social media platform(s).
If you’re adept at marketing with social media, then opportunities abound for you to earn through your skills.
Read more: 7 Tips Get a Social Media Job in Nigeria
7. Search Engine Marketing (SEM)
Search engine marketing involves putting up paid ads on search engine platforms like google and bing in order to generate brand awareness, traffic, and patronage.
It also involves constantly monitoring, optimising, and tweaking the ads to maintain viewership and traffic.
Companies looking to boost their traffic and brand awareness are constantly on the lookout for skilled search engine marketers to hire. Search engine marketing is, therefore, one of the most relevant digital marketing skill you can learn today.
8. Video marketing
Video marketing involves putting up relevant content like YouTube, Instagram, Vine, etcetera, and using them to market your product or the product of a company or brand.
If you’re someone who knows how to look good in front of a camera, as well as know-how to make relevant video content and use them to market products, then the digital marketing scene is waiting for you.
9. UI/UX design
UI/UX designers are the designers that bring a creative feel to the internet and give users a unique online experience through their creative UI/UX skills.
The first thing that gets internet users hooked when they visit a company’s website or webpage is the design. The impressive design gives them a good first impression of the company.
As such, in the digital marketing world today, companies are looking for skilled UI/UX designers who can give their audience that unique online experience to keep them hooked and engaged.
If you’re looking for a digital marketing skill to learn and you have a flair for creativity, then give UI/UX designing a try. If you’re already equipped with this skill, then it’s time to start earning.
10. Brand storytelling skills
Brand storytelling involves the use of narrative storytelling to keep a company’s audience engaged, boost the company’s brand awareness, and improve their patronage.
It involves telling compelling and engaging stories about a company’s product and services, and get customers to patronise their products through these stories.
Sort of like advertising, but with stories. So if you’re a writer who knows how to write compelling stories, then it’s time to put your skills to use in the digital marketing scene.
Digital marketing has successfully taken over today’s business world. Companies and brands are utilising digital marketing skills and strategies to boost their traffic, awareness, and patronage.
So if you’re looking for digital marketing skills to learn, then the ones above are some of the most popular in demand today. Get to work, invest in yourself, and start earning. If you’re already skilled at any of the above, then it’s time to put those skills to use. We hope this article is useful? Let us know.
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