Aftershaves are liquids which are found in men’s bathrooms. They are applied on the skin after having. They give a soothing and scenting feeling on the skin after shaving by men.

Shaving is an important activity done by men. It is an important beauty regime which men do on a daily basis. Men can not do without aftershave cream, balm or lotion.

This is because  Men apply aftershave lotions on the skin of the face to soothe skin irritation and heal injury or disfigurement to the body especially the facial skin after shaving.

Read Also: How to Produce Perfume in Nigeria

An aftershave is a soothing and scented liquid applied after shaving to scent and soothe the skin of the face by men. Men use it after shaving  to prevent skin diseases and also, to soothe bruises, wounds and injuries to the skin of the face.

It can be seen that men value aftershave lotions and creams because they help to prevent scars and disfigurement to their faces. An aftershave is composed of a combination of aqueous ethyl alcohol solution and perfume. In terms of composition, most aftershave creams and lotions contain 50%-70% of alcohol by volume.

When constituting an aftershave, you should make its formulae in a way that it would be able to give a feeling of comfort, freshness, and suppleness  to the facial skin.

The demand for aftershave lotions and creams is high daily and they are easily marketable nationwide. Most barbers, barring saloons and men demand for them everyday.

Read Also: How to Produce Bleach in Nigeria

Consequently, the business of producing aftershave is a lucrative one, you can start the business with a token amount of #5,000 and move gradually towards commercial production. Most aftershave lotions are highly sought after by local barbing saloons a d men all over Nigeria.

Profitability of Producing Aftershave

Producing and selling aftershave in Nigeria is profitable and rewarding. You can start the business with ad low as #5,000 to produce aftershave and sell it for as much as #400 to #500 per bottle to barbing saloons and men to make profit. Assuming you produce 2,000 bottles if aftershave and you sell at the rate of #500 per bottle.

Then your profit will be 2,000 bottles multiplied by #500 which gives #1,000,000, which is a mouth watering return on investment from a small scale aftershave production business. This amount represents the conservative estimate of  the profit earned monthly.

For commercial production , you can make a profit of#7,000,000 monthly.

Amount of Money Needed for the Investments

You can start producing aftershave with as low as#5000. Regardless of whether you are a student, worker, graduate or retiree, you can start this business with #5,000.

Read Also: How to Produce Shampoo in Nigeria

Tools/Ingredients/Materials Needed

The following materials are needed:

1. Ethanol-60litres
2. Propylene Glycol-4 litres
3. Water-35litres
4. Fragrance-As desired
5. Colour- As desired
6. Measuring cylinder
7. Stirrer
8. Mixing basin

Where to Get the Materials

1. You can be the chemical ingredients from companies sell I g laboratory chemicals.
2. You can buy plastic containers from central markets.
3. You can ask science teachers in secondary schools where laboratory chemicals and equipment for making aftershave can be bought.
4. You can also buy chemical ingredients and equipment from foreign manufacturers and dealers.

Step-by-Step Process of Production

1. Get a big container preferably a mixing bowl.
2. Pour alcohol into the bowl.
3. Dissolve perfume and propylene glycol in the alcohol.
4. Use a stirrer to stir the solution to ensure through mixing of the ingredients.
5. Add colour to the solution as desired.
6. After adding colour as desired, leave the solution to stand for several amounts.
7. Filter the solution.
8. Package the filtered solution into bottles.

Read Also: 13 Steps to Produce Liquid Soup in Nigeria for Sale and Domestic Use

Packaging Strategies

1. Package into narrow mouth airtight container.
2. State the percentage/amount of the ingredients used.
3. State the net weight of the product.
4. State the manufacturing date of the product.
5. State the expiry date of the product.
6. State the name of the manufacturer.
7. State the name of the product.
8. State the active ingredient of the product.
9. State the address of the manufacturer.
10. State the customer care lines of the producer.
11. State the social media addresses of the manufacturer.
12. State the website of the producer.
13. State the e-mail address of the producer.

Marketing Strategies

Aftershave products can be marketed directly to local barbing saloons in Nigeria.

They can be marketed on social media.

They can be marketed directly to wholesalers and retailers.

They can be marketed using the producer’s website.

They can be marketed directly to bank staff, ministry staff and company staff.

Important Points to Note When Preparing Aftershave

1. An ideal aftershave should give the user a feeling of comfort and freshness.
2. It should be able to restore suppleness to the skin of the face.
3. It should be able to restore normal pH of the skin.
4. It should have methanol in the required quantity to expert a cooling effect on the user.
5. The amount of ethanol should be regulated to safe levels.
6. Astringent should be added as part of the ingredients in the right proportion.
7. The aftershave should contain anti-wrinkling and skin lightening agents.
8. Ingredients should give antibacterial benefits.
9. Ingredients should be able to prevent folliculitis.
10. The aftershave formula should be able to prevent toxicological risks from happening to the skin of the user.

Strategies to  Make Successful Aftershave Products

Price

The should be reasonable . This will enable to gain market share and customers easily. Consequently, If  the price of your product is high, it will drive away potential customers and  reduce your potential profit. Again, include your production cost  into your pricing strategy. This will guide you from making loses when launching your products.

Testing

Make sure you have tested your products to know if it will work. You can ensure this by  carrying  out research on how you can improve on this product and make yours the best in the market.

Quality

Ensure that the products  are of excellent quality. Quality  products bring goodwill and customers will always be coming back for your products.

Read Also: 15 Steps to Produce Hair Cream in Nigeria and Sell in Large Quantities

Marketing

Product sales remain dormant if awareness is not created. People have to know about your product before they can buy it.You can achieve this by advertising your products on radio, television, internet and social media.

Conclusion

The production of aftershave is easy do start. You can start with as low as #5,000. Constant demand by barber’s and men ensure that you are still in the business making profit