Health & Beauty

Steps To Start Diaper Business In Nigeria And Tips To Succeed

Business Overview of Diaper Business

Diaper refers to the clothing that helps infants to stool or pee conveniently. They are of 2 categories and they are disposable and reusable diapers. Disposable diapers are made with industrial materials and changing of diapers should always take place.

This changing should take place to reduce skin diseases like nappy rash or diaper rash. Changing of diapers can happen up to 5 times with most children and this change is necessary.

Read Also: Shopping List of Baby things to Buy in Nigeria and Prices

Steps To Start Diaper Business In Nigeria And Tips To Succeed
Diaper Business In Nigeria – Photo Source:

The use of diapers

Buying of diapers can involve certain costs for parents and guardians. Disposable diapers cost more than reusable diapers and many parents and guardians prefer them.

Many working moms working nowadays utilise these disposable diapers since it helps them to keep away from cleaning fabrics so as to be able reuse them.

African parents and guardians spend a lot of money for this. Chinese diapers now trend in the market and also local diapers. Chinese products are known for their cheapness and diapers are not an exception.

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Why Parents Prefer Hughie Diapers?

Online analysis confirm that there is more demand for huggie diapers by parents and guardians. This is because:

a. Huggies do not cause rash and they are of more elegance

b. Baby diapers belong to this category and it is easily affordable for us.

The Market Demand For Baby Diapers

There is much market for babu diapers and the market have some value that is modest. You can auction these baby diapers with a discount and then market the retailers and stores.

Steps To Start Diaper Business In Nigeria

1. Permits and registrations

Select or determine whether your diaper business features as a corporation, sole proprietorship or as an organization. You now enroll or register with the Corporate Affairs Commission (CAC) of the country.

2. Conduct proper market research on diapers

Conduct the necessary and direct research so as to get a business plan suitable for your diaper business. Much market knowledge offers data for the product distribution and is also accessible.

Market research enables one to know the number of people and how much they can purchase within an area. It will also enable one to fix value purposes and brands.

Read Also: 10 Reasons Why Your Business Should Get An Online Presence

3. Connect to providers/suppliers of diapers

You are to purchase from the distributors, suppliers or the manufacturers. Many companies supply different categories of diapers and the build up credit accounts, provide connections and so on. Go to a few of the diaper manufacturers and offer them your demand and business proposition.

This will enable you to spend in a concise manner and budget properly for this business.

4. Make funds ready

Few of the manufacturers of diapers supply on the basis of cash and carry. Many of the companies require making part payments and this goes for a decent upfront installments. Approach the organisations with the spending plan and the business plan.

Indicate the spending plan, costs and the salary in anticipation. Highlight reach, supply citations and the market outlook.

Prices And Types Of Baby Diapers

Huggies Superdry(7-14kg), (Size 4) 52 pieces for N2700 and Huggies Superdry (size 3) (4 to 9 kg) 60 pieces for N2700. Superdry (size 5) (9 to 16kg) goes with 36 pieces for N2700.

Toujour sizes (345) (MAXI &MIDI) is at 2200 and Johnson Wipes in a packet for 6 is N1800. 12 for pack is N3500 and Huggies Wipe 4 in a packet is N1250.

Primary features of dry diapers, hygienic and other categories

a. Size is 2 and weighs 12-18 lbs and Huggies pure baby wipes has 6 packets with 64 wipes.
b. Core to lock wetness lasts and the lock system has absorbing layers.

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Tips To Succeed In Diaper Business

1. Import your diapers by yourself

Importing yourself is more profitable than otherwise and you can market at cheaper rates. Many manufacturers exist online and you can order at a proper shipping rate. Some of them may offer to ship free and this can be a special feature.

2. Select customer base

Pick the base for customers and consider the category of people you intend to sell to. The base for the customers determine the method and product category. Consider bringing your products to retailers or to working moms in their offices.

3. Choose a reliable supplier or producer

You have choose a supplier that is close and then market at a discounted and cheap price. Conduct research and discover where you can purchase affordable and quality diapers.

Also you can purchase them directly from the manufacturers or go for better manufacturers online and then track orders.

4. Select brands that go fast

The base for customers will tell you the brand you intend to market and also conduct research to find marketable brands.

Also you can conduct more research for brands like Huggies, Pampers, Toujours and Tescos and Doctor Brown, Phoenix, Soft Care and others.

5. Get a decent marketing technique

Many people get their customers online and some of them may be in the neighbourhood. You may choose to market within your neighborhood or community. Also you can utilise different online tools to sell your products like Jiji, Twitter, Instagram and Facebook.

Make a website and in this website you can display different customer brands. Delivering at home enables customer satisfaction and this promotes marketing.

6. Other techniques

You may start with as much as small as N15000 and spend on marketing, transportation etc. The profit is normally 40% of the cost and you can also plow back and purchase more quantities. Ensure that the products are of quality and market at cheaper prices.

Meet the demands of your customers and do some advertising. Advertising can help you to promote and increase the base of customers.

Read Also: How To Start VTU Business In Nigeria

Methods of advertising your diaper business

1. Facebook Ads

Many suppliers and manufacturers now utilise Facebook for reaching more customers. Placing ads on Facebook promotes the business since many people use Facebook.

2. Making a website

Your website is a place for people to reach or contact you. This website should detail and explain what your business does and what products people can get from your business. Your website is the place to display your brand and ensure that you use an appropriate platform.

I recommend using a self hosted platform like WordPress and then you can go ahead and get a domain name for your business.

Your domain name is your own and should not be elsewhere except your website. Making a website is one of the best ways of advertising your business and reaching more people.

3. Banners and flyers

This is also another way of doing this and these flyers and banners should contain the information on your business. Make the flyers and banners in such a way that your customers can easily contact you.

Read Also: How To Start Cleaning Service Business In Nigeria


Diaper business thrives among working mothers and business women. Importing the diapers yourself have some advantages and also ensure high quality.

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Ikechukwu Nwuzoh

I am an engineer, writer and blogger. I like to deal on innovative things. Information technology is something I like to engage on. Nice to meet you. InfoGuide Nigeria is a team of Resource Persons and Consultants led by Ifiokobong Ibanga. Page maintained by Ifiokobong Ibanga. If you need a personal assistance on this topic, kindly contact us.

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